The 2025 Ford Bronco Raptor just became significantly more appealing to off-road enthusiasts, thanks to a major price cut of nearly $10,000.
The high-performance SUV now starts at $81,990, including destination charges, making it a more accessible choice for buyers seeking desert-running thrills without a six-figure price tag.
This aggressive pricing move is part of Ford’s strategy to refresh the Bronco lineup. The automaker is phasing out the popular Wildtrak trim in favor of a new two-door-only Stroppe Edition, shifting premium off-road focus to the four-door Bronco Raptor.
As a result, the Raptor now stands out not just for its rugged performance, but also for its newfound value.
Under the hood, the 2025 Bronco Raptor remains a beast, powered by a 3.0-liter twin-turbocharged V6 engine that produces 418 horsepower and 440 lb-ft of torque.
This setup delivers relentless power for tackling rugged terrain, making the Bronco Raptor a serious contender in the high-performance off-road SUV market.
Its main rival, the Jeep Wrangler 392, offers more horsepower at 470, but at a much higher starting price—over $100,000. With this nearly $20,000 gap, the Bronco Raptor presents a more budget-friendly alternative for buyers prioritizing performance, capability, and four-door practicality.
However, not all models in the 2025 Bronco lineup are getting cheaper. Most trims are seeing modest price increases due to a rise in the destination fee from $1,895 to $1,995.
The Base model now starts at $40,990 (+$1,010), while the Big Bend begins at $43,215 (+$950). Trims such as the Outer Banks, Badlands, Heritage Edition, and Stroppe Edition are up by just $100 each.
2025 Ford Bronco Price Highlights (incl. destination):
Base: $40,990 (+$1,010)
Big Bend: $43,215 (+$950)
Outer Banks: $49,935 (+$100)
Heritage Edition: $51,470 (+$100)
Badlands: $52,380 (+$100)
Stroppe Edition: $77,630 (+$100)
Raptor: $81,990 (–$9,940)
With unmatched off-road capability, aggressive styling, and now a significantly lower price tag, the 2025 Ford Bronco Raptor is more enticing than ever.