Apple has introduced its latest budget-friendly device, the iPhone 16e, as it aims to capture a larger portion of the mid-range smartphone market and compete with rivals like Samsung and Huawei.
The launch marks a strategic move to attract users looking for an affordable entry into the Apple ecosystem while ensuring strong performance and modern features.
The iPhone 16e moves away from the SE naming convention, marking a fresh approach in Apple’s budget lineup. Designed to challenge popular Android alternatives, the smartphone arrives at a time when tech giants are integrating artificial intelligence (AI) into their devices. Priced at $599, the iPhone 16e is equipped with computing capabilities that support Apple Intelligence, including built-in access to ChatGPT, enhancing its AI-driven user experience.
Apple has forecasted strong growth, hinting at a rebound from the recent decline in iPhone sales. As AI-powered features roll out in multiple regions and languages, the company anticipates a positive response. However, analysts remain cautious, as these AI tools will be introduced in phases across the iPhone 16 lineup and the iPhone 15 Pro models.
The iPhone 16e is powered by Apple’s A18 chip, the same processor found in its premium iPhone models, ensuring top-tier performance. Additionally, it debuts the C1 modem, Apple’s first in-house cellular connectivity chip, shifting away from Qualcomm components. These advancements make the iPhone 16e a compelling option for consumers looking for high-end features at a lower price point.
Photography enthusiasts will appreciate the device’s 48-megapixel camera system, featuring a dual-lens setup, including a two-times zoom lens integrated into the primary camera. Unlike previous SE models, which had compact displays, the iPhone 16e boasts a 6.1-inch screen, aligning with the entry-level iPhone 16.
With a sleek design change, the iPhone 16e removes the physical home button in favor of FaceID, embracing Apple’s modern aesthetic. The device will also be the last iPhone model to transition to USB Type-C charging, phasing out Apple’s proprietary Lightning connector to comply with European Union regulations.
Pre-orders for the iPhone 16e will begin on February 21 in 59 countries, including the U.S., China, and India, with shipments starting from February 28. The new device is expected to strengthen Apple’s foothold in the budget smartphone market, providing an affordable yet powerful option for consumers worldwide.