Apple Unveils iPhone 15 Pro, 15 Pro Max: Pricing Revealed

Apple Unveils iPhone 15 Pro, 15 Pro Max: Pricing Revealed

Apple has unveiled its latest offerings, the iPhone 15 Pro and iPhone 15 Pro Max, featuring aerospace-grade titanium for a lightweight yet robust design.

These models come with customizable features, including an Action button. The cameras receive significant upgrades, delivering high-quality photos with a 48MP Main camera and a new 5x Telephoto camera exclusively for the iPhone 15 Pro Max. The A17 Pro chip enhances gaming and performance, while the USB‑C connector offers lightning-fast speeds. In addition, Roadside Assistance via satellite has been added to enhance user safety.

Apple’s new iPhones will be available in four attractive finishes: black titanium, white titanium, blue titanium, and natural titanium, with pre-orders starting on Friday, September 15, and availability commencing on Friday, September 22.

A Stunning, Lightweight, and Durable Design

The iPhone 15 Pro and iPhone 15 Pro Max come with a first-of-its-kind titanium design, making them Apple’s lightest Pro models ever. The premium alloy used in these models is also found in spacecraft, offering an excellent strength-to-weight ratio. The devices feature a refined brush texture, contoured edges, and industry-leading durability with Ceramic Shield on the front. The combination of titanium and recycled aluminum enhances strength and thermal performance.

A17 Pro: A New Generation of Apple Silicon for iPhone

Powered by the A17 Pro chip, these iPhones bring pro-level performance with improvements to the CPU, GPU, and Neural Engine. Hardware-accelerated ray tracing provides smoother graphics and more immersive AR experiences. The phones can handle console-quality gaming with titles like Resident Evil Village, Resident Evil 4, Death Stranding, and Assassin’s Creed Mirage.

A Powerful Pro Camera System for More Creative Control

The iPhone 15 Pro and iPhone 15 Pro Max feature advanced camera systems that simulate seven pro lenses with the help of the A17 Pro chip. The Main camera boasts a 48MP sensor, with a new 24MP super-high-resolution default for high-quality images. The camera allows users to switch between various focal lengths and supports ProRAW and HEIF images. The Telephoto camera on the iPhone 15 Pro Max offers an impressive 5x optical zoom.

Next-generation portraits on these models deliver sharper detail and better low-light performance. Night mode and Smart HDR improvements, powered by the Photonic Engine, enhance image quality further. Additionally, video quality gets a boost with A17 Pro, providing better low-light video and Action mode.

Next-Level Wireless Performance and Connectivity

The iPhone 15 Pro lineup offers USB 3 speeds, Ultra Wideband capabilities, Wi-Fi 6E support, and introduces the first Thread-enabled smartphones, paving the way for future Home app integrations. These models also support 5G connectivity and offer MagSafe and Qi wireless charging options.

Expanded Safety Capabilities for Peace of Mind

The iPhone 15 lineup enhances safety with features like Crash Detection and Emergency SOS via satellite. The addition of Roadside Assistance via satellite connects users to help when stranded without cellular or Wi-Fi coverage. Apple Vision Pro, coming in the future, will enable spatial video capture for an immersive experience.

Featuring iOS 17

iOS 17 enhances the iPhone experience with updates to the Phone app, Messages, NameDrop, StandBy, interactive widgets, Safari, and more. It also introduces Journal, a new app for journaling and gratitude practice.

Better for the Environment

Apple continues its commitment to environmental sustainability with iPhone 15 Pro and iPhone 15 Pro Max. These models use more recycled materials and prioritize clean electricity across the supply chain. Apple has also phased out the use of leather in its products.

Pricing and Availability

The iPhone 15 Pro starts at $999 (U.S.) with storage options ranging from 128GB to 1TB. The iPhone 15 Pro Max starts at $1,199 (U.S.) with storage capacities of 256GB, 512GB, and 1TB. Apple offers trade-in options, with customers in the U.S. eligible for up to $650 in credit for trading in an iPhone 11 or later.

Pre-orders for iPhone 15 Pro and iPhone 15 Pro Max begin on Friday, September 15, in more than 40 countries and regions, with availability starting on September 22. Additional accessories, including the FineWoven Wallet with MagSafe and FineWoven Case with MagSafe, will also be available.

iOS 17 will be available as a free software update on Monday, September 18, with iCloud+ introducing new storage plans.

Apple remains committed to its goal of making every product carbon neutral by 2030 and is transitioning away from leather in its products, introducing environmentally friendly alternatives.