The Pakistan Cricket Board (PCB) has recently announced the allocation of international media rights for two highly anticipated cricket series – the Pakistan versus New Zealand men’s series and the Pakistan versus West Indies women’s series.
Following a transparent tender process that attracted interest from two international networks, the PCB awarded these rights to a consortium comprising ARY Digital and TransGroup International.
The forthcoming cricket action promises to captivate fans around the globe. The five-match T20I series between Pakistan and New Zealand is scheduled to take place from April 18 to April 27, with matches set to thrill audiences in Rawalpindi and Lahore.
Simultaneously, the women’s series featuring Pakistan and the West Indies will showcase three ODIs and five T20Is, commencing on April 18 and culminating on May 3 in Karachi.
Salman Iqbal, the Founder and CEO of ARY Digital, expressed delight at the collaboration with TransGroup International, stating, “ARY is pleased to collaborate with TransGroup International to secure the international media rights partnership with the Pakistan Cricket Board. We eagerly anticipate delivering thrilling cricket action to fans worldwide.”
Echoing this sentiment, Rao Usman Hashim, Chief Operating Officer of TransGroup International, emphasized the joint venture’s excitement in acquiring the international media rights for the upcoming series. Hashim affirmed, “TransGroup International and ARY are thrilled to acquire the international media rights of the Pakistan Cricket Board for the upcoming series. Our teams will work closely to ensure a compelling mix of men’s and women’s cricket for international broadcasters.”
Salman Naseer, PCB Chief Operating Officer, highlighted Pakistan’s burgeoning reputation as a premier cricket destination. He underscored the successful hosting of numerous international teams, providing top-notch cricketing entertainment on a global scale. Naseer expressed gratitude to ARY and TransGroup International for their unwavering support of Pakistan Cricket.
As anticipation builds for the series, the PCB is gearing up to share a comprehensive list of global broadcasters. This initiative will enable cricket enthusiasts worldwide, including the Pakistani diaspora, to tune in and enjoy the thrilling matches between Pakistan and New Zealand, as well as Pakistan and the West Indies.
With Pakistan solidifying its position as a hub for top-tier cricket, the collaboration between ARY Digital, TransGroup International, and the PCB signifies a collective commitment to delivering unparalleled cricketing experiences to fans across the world.
