Atlas Honda, the undisputed leader in Pakistan’s motorcycle industry, is preparing to introduce its first electric bike by June 2025, marking a major shift in the country’s two-wheeler segment.
This strategic move follows the company’s unveiling of the BENLY e electric scooter in November 2023, which generated significant interest and speculation about its entry into the growing electric vehicle (EV) market.
While Atlas Honda has yet to disclose the exact model, industry insiders anticipate either the BENLY e or a newly developed electric motorcycle designed specifically for Pakistan. Given the company’s 85% market share, its transition to electric mobility is expected to reshape the nation’s motorcycle industry.
Despite the growing global trend toward electric two-wheelers, Pakistan’s EV market remains in its early stages. Challenges such as high prices, limited charging infrastructure, and consumer hesitancy have hindered widespread adoption. Even with government incentives, including tax reductions on EVs, electric motorcycles accounted for only a small percentage of total sales in 2024.
However, Atlas Honda’s entry into the segment could be a game-changer. With its strong reputation for reliability, durability, and affordability, the company has the potential to boost consumer confidence and accelerate EV adoption in Pakistan.
Atlas Honda’s strength lies in its large-scale production capabilities and highly localized supply chain. The company operates a state-of-the-art facility with an annual production capacity of 1.3 million motorcycles, sourcing over 95% of its components domestically. This localized approach gives Atlas Honda a cost advantage over competitors relying on imported electric bikes.
Furthermore, its dedicated R&D team is well-positioned to develop efficient, affordable, and market-specific electric bikes, catering to the unique needs of Pakistani riders.
Countries like India and China have witnessed exponential growth in electric two-wheelers, thanks to government support and rapid advancements in battery technology. Pakistan is now poised to follow suit, especially with major industry players like Atlas Honda entering the EV market.
By focusing on local manufacturing, Atlas Honda ensures long-term sustainability while contributing to the development of Pakistan’s EV ecosystem. This strategic initiative not only strengthens its market leadership but also aligns with the global push for cleaner, greener mobility solutions.