Author: Faisal Shahnawaz

  • Pakistan State Oil’s profit surges by 224% to Rs95.72 bn

    Pakistan State Oil’s profit surges by 224% to Rs95.72 bn

    Pakistan State Oil Company Limited (PSO) on Friday declared massive growth in net annual profit of 224 per cent to Rs95.72 billion for the year ended June 30, 2022.

    The state oil company announced profit after tax at Rs95.72 billion for the year ended June 30, 2022 as compared with Rs29.55 billion in the preceding fiscal year.

    PSO announced Earnings Per Share (EPS) of Rs194.35 for the fiscal year under review as compared with Rs62.63 in the preceding fiscal year.

    READ MORE: National Bank announces 28% fall in net profit for 1HCY22

    According to consolidated financial results submitted to Pakistan Stock Exchange (PSX), the Board of Directors of PSO in their meeting on August 26, 2022 approved final cash dividend for the financial year ended June 30, 2022 at the rate of Rs10 per share i.e. 100 per cent.

    According to the consolidated results, the net sales of the company surged to Rs2,541.73 billion for the year ended June 30, 2022 as compared with Rs1,223.68 billion in the preceding year.

    READ MORE: Attock Petroleum declares massive 277% growth in annual profit

    The gross profit of the company jumped to Rs178.13 billion for the fiscal year 2021/2022 as compared with Rs57.25 billion in the preceding fiscal year.

    Annual expenses of PSO also increased to Rs37.62 billion as compared with previous year’s Rs20.69 billion.

    Profit from operations sharply increased to Rs165.83 billion during fiscal year 2021/2022 as compared with Rs55.98 billion.

    READ MORE: Shell Pakistan announces Rs7.47 billion profit for 1HCY22

  • Pakistan to increase petroleum prices from September 01, 2022

    Pakistan to increase petroleum prices from September 01, 2022

    ISLAMABAD: Pakistan is likely to increase prices of petroleum products from September 01, 2022 due to expected imposition of sales tax and petroleum levy.

    Besides, international oil prices are also seeing upward movement, sources said on Friday.

    The federal government will announce the revised prices of petroleum products on August 31, 2022 for next fortnight effective from September 01, 2022.

    Previously, the federal government on August 15, 2022 and revised upward the rate of petrol effective from August 16, 2022.

    READ MORE: New petroleum prices in Pakistan from August 16, 2022

    According to the sources the government had kept the sales tax rate at zero per cent on petroleum products. The prevailing normal sales tax rate is 17 per cent. If the government implements the normal sales tax rate then the prices of petroleum products will witness massive rise.

    The finance division issued following new prices effective from August 16, 2022:

    The price of petrol was increased by Rs6.72 per liter to Rs233.91 from Rs227.19.

    The rate of high speed diesel (HSD) was nominally reduced by 51 paisas to Rs244.44 from Rs244.95.

    The price of kerosene oil decreased by Rs1.67 to Rs199.40 from Rs201.07.

    The rate of light diesel oil (LDO) was nominally enhanced by 43 paisas to Rs191.75 from Rs191.32.

    A press release issued by the finance division stated that in the wake of fluctuations in petroleum prices in the international market and exchange rate variation, the government had decided to revise the existing prices of petroleum products to pass on the impact to the consumers.

    READ MORE: New petroleum prices in Pakistan from August 1, 2022

    It is important to note that the government revised the prices in the wake of falling international oil prices and massive recovery in rupee value.

    The sources said that the government is striving to get loans under the Extended Fund Facility (EFF) from the International Monetary Fund (IMF). Almost all the conditions have been met and the government is hoping the executive board of the IMF would release an amount of $1.17 billion through an approval at a meeting scheduled for August 29, 2022.

    The sources said that the government would impose sales tax on petroleum products in order to fulfill requirements under the IMF program.

    Pakistan is a net importer of petroleum products so huge foreign exchange is required for paying against foreign purchases and meeting local demand.

    READ MORE: New petroleum prices in Pakistan from July 15, 2022

    The country has spent a staggering amount of $23.32 billion for the import of petroleum group during fiscal year 2021/2022 as compared with $11.36 billion in preceding year, showing a growth of 105 per cent. The import of finished products recorded an increase of 134 per cent to $12.07 billion during the fiscal year 2021/2022 as compared with $5.16 billion in the preceding fiscal year.

    The benchmark Brent crude is about $100 dollars. Brent crude futures were at $97.40 per barrel in New York trade on August 10, 2022.

    The present government had started increasing the petroleum prices on May 26, 2022 when the benchmark Brent Oil was at $112 per barrel.

    Considering the price slump of international oil, the government had reduced the prices of petroleum products from July 15 to July 31. However experts believed it was a political decision as the government had to increase petroleum levy and apply sales tax.

    READ MORE: New prices of petroleum products in Pakistan from July 01, 2022

    The previous government of PTI had kept both the petroleum levy and sales tax at zero in order to provide relief to the masses. The PTI government also provided a huge subsidy on prices of petroleum products in order to lower the rates and provide relief to the masses.

    However, former Prime Minister Imran Khan was removed through a vote of no-confidence motion on April 10, 2022. Since then the new coalition government led by PML-N increased the prices of petroleum products sharply on three different occasions.

    The present government in the budget estimated to collect Rs855 billion as petroleum levy during the fiscal year 2022/2023. As this fiscal year is starting from July 01, 2022, it is likely that the government will opt to impose the levy from this date.

  • Bitcoin to Pakistani Rupee on August 26, 2022

    Bitcoin to Pakistani Rupee on August 26, 2022

    KARACHI: The exchange rate of Bitcoin (BTC) in Pakistani Rupee (PKR) is Rs4,743,769.67 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Bitcoin has been calculated and compared with the rate Rs4,692,322.44 at closing on August 25, 2022.

    The rate of Bitcoin in US Dollar (USD) is $21,578.47 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST) in the open exchange market. The rate of Bitcoin has been calculated and compared with the rate $21,529.51 at closing on August 25, 2022.

    READ MORE: Bitcoin to Pakistani Rupee on August 25, 2022

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    Ripple to Pakistani Rupee on August 26, 2022

    KARACHI: The exchange rate of Ripple (XRP) in Pakistani Rupee (PKR) is Rs76.41 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Ripple has been calculated and compared with the rate Rs75.35 at closing on August 25, 2022.

    The rate of Ripple in US Dollar (USD) is $0.35 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Ripple has been calculated and compared with the rate of $0.35 at closing on August 25, 2022.

    READ MORE: Ripple to Pakistani Rupee on August 25, 2022

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    Dogecoin to Pakistani Rupee on August 26, 2022

    KARACHI: The exchange rate of Dogecoin (DOGE) in Pakistani Rupee (PKR) is Rs15.22 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Dogecoin has been calculated and compared with the rate Rs14.93 at closing on August 25, 2022.

    The rate of Dogecoin in US Dollar (USD) is $0.07 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Dogecoin has been calculated and compared with the rate $0.07 at closing on August 25, 2022.

    READ MORE: Dogecoin to Pakistani Rupee on August 25, 2022

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    Disclaimer: All data and information are provided for informational purposes only. The data has not been provided for trading purposes or financial, investment, tax, legal, accounting, or other advice. In the case of trading, it is advised to consult your broker or financial representative to verify pricing before executing any trade. The exchange rate does not constitute investment advice. Further, it is not a recommendation to buy, sell or hold any security or financial product.

  • Ripple to Pakistani Rupee on August 26, 2022

    Ripple to Pakistani Rupee on August 26, 2022

    KARACHI: The exchange rate of Ripple (XRP) in Pakistani Rupee (PKR) is Rs76.41 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Ripple has been calculated and compared with the rate Rs75.35 at closing on August 25, 2022.

    The rate of Ripple in US Dollar (USD) is $0.35 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Ripple has been calculated and compared with the rate of $0.35 at closing on August 25, 2022.

    READ MORE: Ripple to Pakistani Rupee on August 25, 2022

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    Dogecoin to Pakistani Rupee on August 26, 2022

    KARACHI: The exchange rate of Dogecoin (DOGE) in Pakistani Rupee (PKR) is Rs15.22 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Dogecoin has been calculated and compared with the rate Rs14.93 at closing on August 25, 2022.

    The rate of Dogecoin in US Dollar (USD) is $0.07 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Dogecoin has been calculated and compared with the rate $0.07 at closing on August 25, 2022.

    READ MORE: Dogecoin to Pakistani Rupee on August 25, 2022

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    Bitcoin to Pakistani Rupee on August 26, 2022

    KARACHI: The exchange rate of Bitcoin (BTC) in Pakistani Rupee (PKR) is Rs4,743,769.67 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Bitcoin has been calculated and compared with the rate Rs4,692,322.44 at closing on August 25, 2022.

    The rate of Bitcoin in US Dollar (USD) is $21,578.47 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST) in the open exchange market. The rate of Bitcoin has been calculated and compared with the rate $21,529.51 at closing on August 25, 2022.

    READ MORE: Bitcoin to Pakistani Rupee on August 25, 2022

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    Disclaimer: All data and information are provided for informational purposes only. The data has not been provided for trading purposes or financial, investment, tax, legal, accounting, or other advice. In the case of trading, it is advised to consult your broker or financial representative to verify pricing before executing any trade. The exchange rate does not constitute investment advice. Further, it is not a recommendation to buy, sell or hold any security or financial product.

  • Dogecoin to Pakistani Rupee on August 26, 2022

    Dogecoin to Pakistani Rupee on August 26, 2022

    KARACHI: The exchange rate of Dogecoin (DOGE) in Pakistani Rupee (PKR) is Rs15.22 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Dogecoin has been calculated and compared with the rate Rs14.93 at closing on August 25, 2022.

    The rate of Dogecoin in US Dollar (USD) is $0.07 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Dogecoin has been calculated and compared with the rate $0.07 at closing on August 25, 2022.

    READ MORE: Dogecoin to Pakistani Rupee on August 25, 2022

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    Ripple to Pakistani Rupee on August 26, 2022

    KARACHI: The exchange rate of Ripple (XRP) in Pakistani Rupee (PKR) is Rs76.41 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Ripple has been calculated and compared with the rate Rs75.35 at closing on August 25, 2022.

    The rate of Ripple in US Dollar (USD) is $0.35 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Ripple has been calculated and compared with the rate of $0.35 at closing on August 25, 2022.

    READ MORE: Ripple to Pakistani Rupee on August 25, 2022

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    Bitcoin to Pakistani Rupee on August 26, 2022

    KARACHI: The exchange rate of Bitcoin (BTC) in Pakistani Rupee (PKR) is Rs4,743,769.67 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST), in the open exchange market. The rate of Bitcoin has been calculated and compared with the rate Rs4,692,322.44 at closing on August 25, 2022.

    The rate of Bitcoin in US Dollar (USD) is $21,578.47 on August 26, 2022 at 09:39 AM Pakistan Standard Time (PST) in the open exchange market. The rate of Bitcoin has been calculated and compared with the rate $21,529.51 at closing on August 25, 2022.

    READ MORE: Bitcoin to Pakistani Rupee on August 25, 2022

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    Disclaimer: All data and information are provided for informational purposes only. The data has not been provided for trading purposes or financial, investment, tax, legal, accounting, or other advice. In the case of trading, it is advised to consult your broker or financial representative to verify pricing before executing any trade. The exchange rate does not constitute investment advice. Further, it is not a recommendation to buy, sell or hold any security or financial product.

  • SBP opens account for Balochistan Flood Relief, Rehabilitation Fund

    SBP opens account for Balochistan Flood Relief, Rehabilitation Fund

    KARACHI: The State Bank of Pakistan (SBP) on Thursday opened an account for collection of donations to Balochistan Flood Relief and Rehabilitation Fund 2022.

    According to a circular issued by the central bank, the Government of Balochistan [GoB] has notified establishment of a flood relief fund, namely, Balochistan’s Flood Relief and Rehabilitation Fund, for providing relief and rehabilitation to the affected population due to torrential rains and flash floods in the Province.

    The Fund shall accept donations / contributions both from domestic and international sources for aforesaid purpose. The Director General, Provincial Disaster Management Authority (PDMA) will administer the Fund while the Accountant General Balochistan will maintain accounts of the Fund.

    READ MORE: Tax exemption granted to donations for PM flood relief fund

    In this regard, the SBP has opened “Balochistan’s Flood Relief and Rehabilitation Fund Account 2022” for collection of donations / contributions to the Fund. All the commercial and microfinance banks shall open the account of the Fund and shall receive donations / contributions in cash, through cheques, payorder and demand drafts, at all their branches across the country.

    Donors have been provided multiple options for making donation/ contribution to the Fund as described below:

    A. Overseas Donors:

    a. Roshan Digital Account (RDA) Holders: The Non Resident Pakistanis (NRPs) can contribute in the “Balochistan’s Flood Relief and Rehabilitation Fund” by clicking the fund icon on their bank’s Roshan Samaji Khidmat Page. The RDA banks shall create the “Balochistan’s Flood Relief and Rehabilitation Fund” button/link on their Roshan Samaji Khidmat page by 7th September 2022.

    READ MORE: SBP issues instructions to banks for flood relief donation awareness

    b. Wire Transfer: the overseas donors including NRPs not having RDA may donate to the Fund through wire transfer in the Fund account of any commercial bank in Pakistan. They would simply advise their respective banks to transmit the donation amount in the Fund Account by debiting their accounts.

    c. Transfer through Money Service Bureaus, Money Transfer Operators and Exchange Houses: Overseas donors may also donate / contribute through Money Service Bureaus (MSBs), Money Transfer Operators (MTOs) (e.g. MoneyGram, Western Union) and Exchange Houses (EHs) in line with the arrangements in place for receiving home remittances.

    B. Domestic Donors:

    a) Cash Deposits at Banks’ Counters: Donors may make their donations / contributions to the fund in cash at any branch of any bank operating in Pakistan. Similarly, donations/ contributions may also be made at any of the field offices of SBP Banking Services Corporation. The banks and SBP BSC offices shall ensure availability of preprinted deposit slips at their cash counters.

    b) Deposit of Crossed Cheques in the Name of the Fund in Bank’s Drop Boxes: The donors and contributors may make their donations / contributions to the Fund by dropping crossed cheques in the name of the Fund in their respective bank’s drop box. All banks shall make available drop box facility at their selected branches for donors where they may drop their crossed cheques in favor of the Fund. The banks shall, accordingly debit the customer’s account and transfer the amount of such proceeds daily on consolidated basis through RTGS to the SBP.

    c) Digital Channels: The donor may also use digital channels e.g. interbank fund transfer facility (IBFT), RAAST, mobile banking, mobile wallets and ATMs etc. to donate to the Fund. The commercial and microfinance banks shall prominently display the IBAN of the Fund at their websites.

    The banks receiving / collecting donations from overseas as well as domestic donors in the Fund Account shall transfer the consolidated amount through RTGS to the SBP on daily basis.

    The banks shall maintain the details of individual donors i.e. name of donor the amount of his/her contribution, mode of payment etc. with them and shall be made available to SBP as and when needed.

  • Ford announces global debut of 7th generation Mustang

    Ford announces global debut of 7th generation Mustang

    Ford Motor Company announced the global debut of the new 7th generation Mustang in Detroit, the largest city in the midwestern state of Michigan, U.S.A.

    Ford invited the Mustang owners and fans to participate in the event of global debut event on September 14, 2022 as part of the Detroit Auto Show activities.

    The press release issued by Ford Motors stated that with backdrop of the Motor City, and thousands of invited Mustang faithful, Ford employees and global media in attendance, The Stampede kicks off the next chapter of the Mustang story.

    READ MORE: Toyota launches new redesigned Sienta minivan

    President and chief executive officer, Ford Motor Company, Jim Farley said that, “Mustang is the world’s best-selling sports car because there’s one for everyone – from an EcoBoost convertible to 5-liter V8 GT fastback coupe.”

    He also added that, “Now it’s time to for a new stampede of owners, fans and employees to welcome the next chapter in Mustang’s legacy – the seventh-generation, which will be our best yet.”

    The Stampede: Mustang’s global debut and celebration event 

    At the very starting point of where Woodward Avenue, America’s first paved road begins, Ford invites Mustang fans around the world to descend on Hart Plaza for the debut of the all-new, seventh-generation Mustang taking place on September 14, 2022 at 08:00 AM EDT.

    READ MORE: Porsche launches new Porsche 911 GT3 RS

    Executive director, Detroit Auto Show, Rod Alberts said, “When we conceived the idea of an indoor-outdoor Detroit Auto Show, The Stampede was the kind of event we hoped and believed was possible.”

    He also added, “We are proud to support Ford with what will be an absolutely iconic milestone, celebrating the heritage and future of the Mustang, as well as the global mobility industry, right here in Detroit.”

    For Mustang fans who will not be in Detroit, The Stampede will be broadcast live on social channels, including Ford YouTube and the Ford Mustang Facebook page.

    The Drive Home to The Stampede 

    Ahead of The Stampede, Ford is collaborating with America’s Automotive Trust and the Detroit Auto Show on a cross-country adventure with all six generations of Mustang called The Drive Home. Ford is expanding this annual road trip to the Detroit Auto Show by inviting and encouraging all Mustang owners and enthusiasts to join in on The Drive Home to The Stampede.

    READ MORE: KIA Motors introduce new Executive variant of Carnival in Pakistan

    Kicking off on September 06, 2022 at LeMay – America’s Car Museum in Tacoma, Wash. – The Drive Home to The Stampede will cross nine states, plus more than a dozen stops. The final leg of this celebratory journey will see owners gather at Ford World Headquarters on September 14, 2022 ahead of the reveal to parade together to The Stampede reveal event.

    Mustang Owners Can Register Now

    “We are honored to partner with Ford for The Stampede, rallying Mustang enthusiasts across America to promote the reveal of the all-new Mustang,” said David Madeira, vice chairman of America’s Automotive Trust.

    He also said that, “Our annual, cross-country road trip, The Drive Home, is a partnership with the Detroit Auto Show created specifically to celebrate America’s love affair with the automobile. And The Stampede, celebrating the iconic Mustang, epitomizes what The Drive Home to Detroit is all about.”

    Entering its seventh year, The Drive Home is an annual cross-country road trip that celebrates America’s motoring legacy throughout the country in the days leading up to the Detroit Auto Show.

  • Pakistan’s forex reserves fall to $13.52 billion

    Pakistan’s forex reserves fall to $13.52 billion

    KARACHI: Pakistan’s foreign exchange reserves fell by $91 million to $13.522 billion by week ended August 19, 2022, State Bank of Pakistan (SBP) said on Thursday.

    The foreign exchange reserves of the country were at $13.613 billion a week ago i.e. August 12, 2022.

    READ MORE: Pakistan’s forex reserves increase by $52 million

    The country’s foreign exchange reserves hit all-time high of $27.228 billion on August 27, 2021. Since then the foreign exchange reserves have declined by $13.703 billion.

    The official foreign exchange reserves of the State Bank witnessed a decline of $87 million to $7.81 billion by week ended August 19, 2022 as against $7.897 billion a week ago.

    READ MORE: Pakistan’s reserves plunge 43-month low to $13.56 billion

    The foreign exchange reserves held by the central bank witnessed a record high at $20.146 billion by week ended August 27, 2021. Since then the official reserves of the SBP declined by $12.336 billion.

    The country is hoping to receive a $1.17 billion tranche under Extended Fund Facility (EFF) from the International Monetary Fund (IMF). This will help Pakistan to boost its foreign exchange reserves.

    READ MORE: Pakistan’s foreign reserves dip to $14.21 billion

    A meeting of IMF executive board is scheduled on August 29, 2022 to approve the tranche for the country.

    The foreign exchange reserves held by commercial banks also slipped by $4 million to $5.712 billion by week ended August 19, 2022 when compared with $5.716 billion a week ago.

    READ MORE: Pakistan forex reserves deplete to $14.42 billion

  • Meezan Bank, Samba Bank celebrate success of RDA

    Meezan Bank, Samba Bank celebrate success of RDA

    KARACHI: Meezan Bank and Samba Bank in collaboration with the Embassy of Pakistan in Bahrain hosted a reception celebrate the success of Roshan Digital Account (RDA), said a statement issued on Thursday.

    Dr. Murtaza Syed – Acting Governor, State Bank of Pakistan virtually participated in the event and addressed the audience.

    Also present at the occasion were Muhammad Ayub, Ambassador of Pakistan in Bahrain, Irfan Siddiqui – President and CEO, Meezan Bank and Ahmad Tariq Azam – Acting President and CEO, Samba Bank Limited along with key team members.

    The State Bank of Pakistan (SBP), with the goal of achieving digitization is working towards providing technology-enabled banking solutions for everyone in Pakistan. As an extension of this goal, Non-Resident Pakistanis can also avail financial services digitally through RDA, which include account opening and investment in different sectors in the country even from outside Pakistan.

    In his speech, Dr. Murtaza Syed – Acting Governor, State Bank of Pakistan briefed the audience on the current economic situation of the country and thanked the NRPs living in Bahrain for their support and contribution over the past two years, that has evidently resulted in increasing the inflow of foreign remittances to Pakistan.

    In his welcome address, His Excellency, Mr. Muhammad Ayub, Ambassador of Pakistan highlighted the contributions of the Pakistani diaspora in the socio-economic development of the Kingdom of Bahrain and also Pakistan through significant remittances. He also underlined the vital contributions of the Pakistani community in strengthening the bilateral relations between Pakistan and Bahrain.

    In his welcome speech, Irfan Siddiqui – President and CEO, Meezan Bank thanked the guests for attending the event and said: “Alhamdulillah, Meezan Bank is the only bank to have received One Billion USD in remittances under the Roshan Digital Account initiative. We are pleased to be celebrating this achievement with you on Meezan Bank’s 25th Anniversary, to honour the support extended by the Overseas Pakistani community who have raised the profile of the Bank in local and international communities.

    “I would like to dedicate this celebration to our valued customers and employees whose trust and commitment has enabled the Bank to grow into one of the leading banks of the country.”

    Ahmad Tariq Azam, Officiating President & CEO, Samba Bank Limited, while addressing the gathering of Non-Resident Pakistani diaspora accentuated on the national importance of the Roshan Digital initiative and highlighted that this digital platform has provided the all-important financial linkage to the Overseas Pakistanis with their homeland.

    It not only fulfills to their basic banking needs but also provides a complete lifestyle solution to the NRPs and their families. He asserted that Samba Bank Limited takes pride in extending world class banking services to its RDA holders and would continue to cater to their varied banking requirements through our state-of-the-art technological infrastructure.

    Azam, in his closing remarks, further stressed that Pakistan and Bahrain have a long-standing relationship of bilateral cooperation and such events not only bring the Pakistani community closer but also strengthen the bond of coalition between two countries.

    Over 200 guests attended the event including various industry leaders and professionals from the Pakistani community in Bahrain. The event also coincides with Pakistan’s 75th Independence Year celebrations.

    Meezan Bank and Samba Bank announced availability of their teams at the Pakistan Embassy on the next day for facilitation of Overseas Pakistanis living in Bahrain. Subsequently, the teams will be visiting various camp sites for two additional days to provide them with maximum assistance.

  • FrieslandCampina Pakistan posts profit of Rs938 mn in 1HCY22

    FrieslandCampina Pakistan posts profit of Rs938 mn in 1HCY22

    KARACHI: FrieslandCampina Engro Pakistan Limited (FCEPL) registered a Profit After Tax (PAT) of Rs. 938 million in the first half of 2022 against Rs. 1,414 million for the same period last year.

    According to a statement issued on Thursday, the company registered significant growth despite steep increases in commodity costs due to soaring inflation, and the rapid, unprecedented devaluation of the Pakistani Rupee (PKR).

    The flagship brand, Olper’s, led the growth in the segment along with strengthening its market leadership position through consistent brand building and trade activities. The segment recorded growth of 23.4 per cent versus last year with a revenue of Rs. 26.4 billion.

    The significant expansion was witnessed in the retail footprint and E-Commerce channels during the period. The segment will continue to explore new channels and routes to market to serve its customers effectively and efficiently.

    In Q1 2022, Olper’s UHT new campaign expanding on the theme of “Happy Mornings” was launched, which is already resulting in strengthening the brand’s equity and accelerating conversion from loose milk.

    Olper’s Cream also launched a new copy refreshing its association with the morning occasion. The campaign not only focuses on Olper’s cream’s nutritional credentials as a morning spread but also highlights its versatility for other key occasions.

    The company continues to leverage FrieslandCampina’s global expertise to introduce new products and innovations as a key driver of future business growth. The Company is focusing its attention on exploring new opportunities to offer breakthrough products that fulfill its consumer needs particularly around the morning occasion.

    The company’s other products like Olper’s Flavored Milk, Olper’s full cream milk powder (FCMP), Olper’s Pro-Cal and Olper’s Cream have also gained a healthy market share in a short span of time despite strong competition from established players.

    The segment of Ice Cream and Frozen Desserts recorded a growth of 39 per cent versus last year with a revenue of Rs. 4.4 billion. This growth has been enabled by the segment’s investment behind season opening activities and expansion of the trade universe by inducting more assets in the market.

    FCEPL was recognised internationally for its sustainability initiatives when it won the Gold Standard Award 2022 for Corporate Citizenship (CSR and Sustainability) by the Public Relations & Communications Association Asia Pacific (PRCA APAC) at a ceremony in Singapore.

    The business environment remains challenging due to rising inflation and currency devaluation. However, with an agile business model in place, the company will continue to drive efficiencies across the value chain and deliver growth.