Blake Lively has made a dazzling impact on the August box office with her latest film, It Ends with Us, which raked in an impressive $24 million on its opening day.
The film, released on Friday, is an adaptation of Colleen Hoover’s 2016 bestseller of the same name. With its strong start, the movie is now projected to cross the $50 million mark within just three days. This remarkable performance is especially notable considering the film’s modest production budget of $25 million.
Industry experts are hailing the film’s debut as a major success, particularly for a drama. A significant part of this achievement can be attributed to the enduring popularity of Hoover’s novel, which has maintained a strong fan base even eight years after its release.
The book continues to be a favorite among readers and has gained renewed attention on platforms like TikTok, where it has been widely discussed and shared.
The film’s success highlights a shift in audience preferences, as viewers, particularly women, show a growing appetite for romance films.
This comes after several years of Hollywood focusing heavily on action, thrillers, and crime dramas. Lively’s It Ends with Us seems to have tapped into this demand, offering a refreshing change of pace that has clearly resonated with audiences.
Looking ahead, It Ends with Us is on track to potentially outshine some of Hollywood’s biggest blockbusters. Comparisons are already being drawn between Lively’s film and her husband Ryan Reynolds’ recent hit Deadpool & Wolverine, which amassed $1 billion in just 15 days.
With Lively’s film already pulling in half that amount in only three days, the couple could soon find themselves in friendly box office competition.
As It Ends with Us continues to draw in crowds, it’s clear that Blake Lively has not only brightened up the summer box office but has also made a strong case for the enduring appeal of romance in cinema.
