Emma Roberts Discusses ‘Madame Web’ Box Office Flop

Emma Roberts Discusses ‘Madame Web’ Box Office Flop

In a candid interview, Emma Roberts, who played Mary Parker in the film Madame Web, shared her thoughts on why the movie struggled at the box office.

Despite its high expectations, the film failed to resonate with audiences and critics alike, receiving an 11% rating and a 57% audience approval score on Rotten Tomatoes.

“Things work; things don’t work,” Roberts remarked, emphasizing the unpredictable nature of the film industry. The Wild Child actress noted, “Everyone likes to act like they can predict if they’re going to work or they’re not. And the truth is, you can’t.”

Reflecting on the fickle nature of success, Roberts observed, “Things do badly, and then they blow up later on TikTok. Things do well, but then you watch them, and you’re like, ‘This did well?’” She concluded that there is no secret formula to a movie’s success, attributing it to timing and luck. “It’s about doing something goodish and it hitting at the right time. Everything else is like a wish and a prayer,” she added.

Madame Web, which premiered in February, was overshadowed by poor reviews from both critics and audiences. However, Roberts remains undeterred by the negative reception. “I’m not intimidated by failure or by people having negative thoughts about something,” she said.

Despite the film’s struggles, Roberts expressed her personal admiration for the project. “I personally really loved Madame Web. I really enjoyed the movie. I thought everyone in it was great,” she commented. She praised the film’s director, S.J. Clarkson, as a significant influence on her decision to join the project. “The director, S.J. Clarkson, I think did an amazing job. She’s the reason I wanted to do that movie.”

Roberts also touched on the impact of internet culture on modern film reception. “If it wasn’t for internet culture and everything being made into a joke, I think that the reception would’ve been different,” she said. The actress lamented how online platforms often trivialize creative efforts, saying, “And that’s what bums me out about a lot of stuff, even stuff that I’ve done, is people just make such a joke out of everything now.”

As Roberts reflects on the experience, she remains hopeful and resilient, embracing both the successes and failures that come with her career in the entertainment industry.