KARACHI: Facebook on Wednesday launched its flagship skill development program ‘Rise’ in Pakistan to help advertising agencies and marketing professionals develop new and contemporary skills for professional success and fulfillment.
Initially launched in Brazil in 2020, Rise has now grown to 18 countries across 4 continents to supplement global efforts for economic recovery following the COVID-19 pandemic by empowering and up-skilling the advertising communities across these markets.
‘Rise’ was launched in Pakistan in an online ceremony led by Jordi Fornies, Director for Emerging Markets at Meta (formerly Facebook), with representatives from Pakistan’s advertising community, industry leaders, Facebook’s Authorized Sales Partner (ASP), students and faculty of leading universities, bloggers, and influencers in attendance.
Speaking at the launch, Reseller Partner Manager – Meta, Ali Khurshid Ahmed said, “Rise is created to help the advertising community in Pakistan to continue their journey of personal growth and professional development by developing new skills, hone old ones, or even completely pivot their careers.
He said, Rise was designed to suit the needs of all levels of experience and the program is about celebrating the resilience of the members of the advertising community, besides providing them the spark to learn, grow and thrive in their personal as well as professional lives.”
The program will span over 2 months, where the participants will have access to free online content and development sessions, including free Blueprint training and certifications under mentorship of Meta experts. In addition, they will be able to develop necessary soft skills and have the opportunity to interact with successful entrepreneurs and industry leaders to receive inspiration and guidance for success.
A number of leading universities, industry experts, bloggers and digital influencers have endorsed the program as a valuable opportunity for advertising and marketing industry professionals for career development.
The program will especially benefit those who faced difficulties with regards to employment during the pandemic. Once skilled and motivated for success, they can re-enter the market with enhanced prospects for employability and career development. Rise is equally beneficial for new entrants as well as the more experienced professionals who want to refresh their knowledge and skill to stay relevant in the market.