Ford unveils the highly anticipated 2024 Ford F-150®, set to hit the market in early 2024. This dynamic truck is engineered to revolutionize the way you tackle challenges, boasting purposeful features and cutting-edge technology.
With its Built Ford Tough® capability, it’s ready to take on any demanding task, while its rugged new design, including the innovative Pro Access Tailgate, offers unparalleled utility.
Expanded Power Options:
In 2024, Ford is ramping up the production of the PowerBoost Hybrid, offering a range of trims from XL to Platinum Plus. Plus, off-road enthusiasts can look forward to the Tremor, Raptor, and Raptor R models. This means there’s an F-150 to suit almost every need.
Enhanced Engine Performance
The 2.7-liter EcoBoost® engine, known for its popularity and efficiency, now delivers even more horsepower and torque in the base model. Across the entire lineup, you can expect robust and optimized performance.
Robust Frame and Body
The F-150’s foundation features a fully boxed high-strength steel frame combined with a high-strength, military-grade aluminum alloy body. This combination offers best-in-class payload capacity and maximum towing capability, setting it apart from the competition.
Smart and Connected
The 2024 F-150 is loaded with intelligent features, such as the ability to export electric power for job site tools, assist in trailer hitching, provide hands-free highway driving with Ford BlueCruise, and offer an optimized tailgate for easy access. These digital advancements are made possible thanks to a class-exclusive 5G LTE modem, enabling faster mapping and Wi-Fi, as well as convenient Ford Power-Up software updates.
Seamless Connectivity
This improved connectivity facilitates a smooth transfer of in-vehicle data to FordPass® and Ford Pro™ Telematics, a cloud-based platform that offers valuable insights for fleet managers to boost productivity and fleet uptime.
Impressive Towing and Payload Capacity
The 2024 F-150 boasts best-in-class towing capacity of 13,500 pounds and maximum payload capacity of 2,455 pounds. Additionally, the available Pro Power Onboard feature turns your F-150 into a mobile generator, offering 7.2kW on PowerBoost®-equipped trucks, the most power-on-demand in its class.
Advanced Driver-Assist Features
Safety is paramount with 10 standard driver-assist features, including Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System, and Blind Spot Information System with Cross-Traffic Alert. Advanced features like Pro Trailer Backup Assist™ and Pro Trailer Hitch Assist™ enhance productivity.
Enhanced Digital Experience
The 2024 F-150 comes with SYNC 4 featuring a 12-inch LCD capacitive touchscreen and a standard 12-inch cluster screen. An available Head-Up Display is introduced for the first time, offering custom views for Ford BlueCruise, tow/haul, and off-road drive modes.
Security and Peace of Mind
Ford introduces the Ford Stolen Vehicle Services, available for the 2024 F-150 in North America. This connected service helps locate and recover stolen vehicles, providing added security for owners.
Exterior Design
The iconic F-150 grille and front-end design receive a modern makeover while maintaining their signature Ford F-Series identity. The 2024 F-150 offers a range of appearance packages to meet diverse customer preferences, including the popular Black Appearance Package.
F-150 Tremor: Purpose-Built Off-Roader
New for 2024, the F-150 Tremor is designed for off-road enthusiasts who demand truck functionality and off-road capabilities. It features an optional modular front bumper, a light bar, and a Ford Performance Winch Kit, providing ample customization options.
F-150 Raptor: Unmatched Off-Road Performance
The 2024 F-150 Raptor introduces FOX Dual Live Valve shocks for a more controlled riding experience, along with continuously variable rebound controls for off-road and on-road driving. Ford’s exclusive off-road algorithms enhance the suspension system’s adaptability.
With its impressive lineup of features, the 2024 Ford F-150 is set to redefine the truck market, offering unmatched performance, versatility, and connectivity.
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