Google has announced the launch of it’s first-ever App Growth Lab in Pakistan, building on the success of the Gaming Growth Lab initiative launched last year.
The App Growth Lab is a four-month program designed to identify promising app developers, studios, and companies who are looking to expand and grow their businesses. With a focus on intensive education and support, the program will provide participants with the opportunity to learn from Google experts in areas such as Ads, AdMob, Firebase, gTech, and Play, as well as industry leaders.
The launch of the App Growth Lab is part of Google’s commitment to fostering the growth of Pakistan’s app industry, both locally and globally. Farhan S. Qureshi, Google’s Regional Director for Pakistan, Bangladesh, and Sri Lanka, stated, “Today, we are proud to announce the launch of App Growth Lab to support up-and-coming local developers and help them expand their offerings to an international audience. The project demonstrates Google’s dedication to support the sustainable growth of the developer ecosystem in the country. Through our ongoing efforts, we hope to support Pakistani developers in their pursuit of creating great applications for the world.”
The App Growth Lab program is built on four core pillars: Build, Develop, Launch, and Scale. The Build pillar is focused on uncovering the global app and gaming opportunity to understand different levers to set the all-round strategy for the company. The Develop pillar is centered around bringing a user-centric mindset to app and game product development and leveraging best-in-class technology to set the app up for long-term success. The Launch pillar is focused on uncovering strategies to win the launch, set up monetization models, and maximize Google’s tools for data to achieve measurable growth. Finally, the Scale pillar is focused on opening the app to the world by leveraging market and platform diversification strategies.
Saad Hameed, CEO of Game District, praised the Gaming Growth Lab initiative, stating, “The Gaming Growth Lab Pakistan 2022 was indeed one of the most insightful programs that we have attended so far in Game District. We have learned a lot of information covering all the domains of the mobile gaming industry, from basics to advanced. We have optimized our games’ performance by implementing all the intuitive knowledge that we learned from this program.”
The App Growth Lab program will commence in June and run for four months. Interested organizations, app and development studios can apply until May 22, 2023. The program offers a unique opportunity for Pakistani developers to learn from Google experts and industry leaders, helping them expand their offerings to a wider audience and create great applications for the world. With Google’s commitment to fostering the growth of Pakistan’s app industry, the future looks bright for local app developers and companies.
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