Hailey Bieber has praised Kim Kardashian and her fashion label Skims, highlighting the brand’s creative direction and customer-focused approach while speaking about her latest campaign appearance.
The 29-year-old model is featured in a new advertising campaign for Skims, which continues to expand its global presence across fashion, beauty, and lifestyle markets. In an interview with W Magazine, Bieber described her experience working with the company as highly structured and creatively driven.
“The brand and Kim have such a clear vision and truly care about what customers are looking for in their products and that was reflected in every step of the process,” Bieber said, referring to Kim Kardashian.
Skims, co-founded by Kardashian in 2019, has grown rapidly into a multi-billion-dollar business, expanding beyond shapewear into loungewear, menswear and high-profile celebrity campaigns. The brand has frequently collaborated with global figures from entertainment, sports and fashion to strengthen its market position.
Bieber also spoke briefly about her personal style preferences when asked what outfit she could wear daily, saying she leans toward simplicity. “Jeans and a white T-shirt on repeat,” she said, reflecting her minimalist approach to everyday fashion.
In a separate conversation with Interview Magazine, Bieber also opened up about motherhood and the challenges of raising her son in what she described as an uncertain global environment. She said one of her biggest concerns is the future world her child is growing up in, describing it as “very, very scary.”
Despite those concerns, she emphasized the importance of maintaining a stable and loving home environment. “As long as he’s growing up in an environment at home that’s really loving and beautiful, that’s all that I can hope for,” she added.
Bieber is married to Canadian singer Justin Bieber, and the couple welcomed their first child in August 2024.
The model continues to balance her work in fashion campaigns with her expanding role as a mother, while remaining a prominent figure in global style and celebrity culture. Her collaboration with Skims marks another high-profile partnership in her growing portfolio of brand endorsements.
