KARACHI, August 1, 2024 – Indus Motor Company (IMC) has marked a historic milestone by announcing its inaugural export initiative. The ceremony, held at the company’s manufacturing facility in Port Qasim, Karachi, was graced by high-profile dignitaries including Federal Minister for Industries and Production, Rana Tanveer Hussain, and top executives from Toyota Motor Asia.
This groundbreaking venture signifies IMC’s strategic foray into the global automotive market. By commencing exports of the popular Toyota Fortuner, Hilux, and Corolla Cross models to Oceanian countries, the company is set to contribute significantly to Pakistan’s economy. These models, known for their durability and performance, are expected to be well-received in international markets, further enhancing the brand’s global reputation.
Rana Tanveer Hussain expressed his commendation for IMC’s pioneering role in the automotive sector. “We are immensely proud to witness Indus Motor taking this crucial step towards exports,” he stated. “The government’s AIDEP 21-26 policy is steadfastly committed to fostering the growth of the automotive industry through export incentives for localized parts and vehicles. IMC’s exemplary leadership inspires others in the sector.”
The minister emphasized the government’s unwavering support for the automotive industry and its potential to become a major contributor to Pakistan’s foreign exchange earnings. He highlighted that the export of locally manufactured vehicles not only showcases the technical and production capabilities of Pakistan but also helps in reducing the trade deficit by bringing in valuable foreign exchange.
IMC’s CEO, Ali Asghar Jamali, also addressed the gathering, sharing insights into the company’s future plans. “This is just the beginning of our journey towards expanding our footprint in the global market. We are committed to maintaining the highest standards of quality and innovation in our vehicles, ensuring they meet the diverse needs of our international customers,” Jamali said.
As Pakistan strives to enhance its export capabilities, IMC venture is a testament to the country’s potential to compete on the global stage. The company’s successful export operations are expected to create new job opportunities, boost local industries, and strengthen Pakistan’s position as an emerging automotive hub. The increased demand for locally produced components and materials will benefit various sectors of the economy, leading to industrial growth and development.
Moreover, this initiative aligns with Pakistan’s broader economic goals of diversification and sustainability. By focusing on high-value manufacturing and exports, Pakistan can mitigate the risks associated with over-reliance on a few sectors and build a more resilient economy.
With this strategic move, IMC has not only elevated Pakistan’s automotive industry but has also positioned itself as a key player in the global market. The company’s commitment to quality, innovation, and export excellence is poised to drive future growth and prosperity for the nation. This landmark achievement sets a precedent for other local manufacturers to explore international markets, paving the way for a more robust and dynamic industrial landscape in Pakistan.