New valuation ruling updates duty assessment rates for imported fragrances and replaces 2024 customs values.
Pakistan Customs has revised the customs values of imported perfumes, eau de toilette, and eau de cologne for the assessment of import duties and taxes by issuing a new valuation ruling.
The Directorate General of Customs Valuation has notified Valuation Ruling No. 2094/2026, replacing the earlier Valuation Ruling No. 1840/2024 dated January 12, 2024. The revised ruling aims to align customs values with current international market prices, import trends, and prevailing market conditions.
Previous Valuation Reviewed
According to the ruling, customs values for perfumes, eau de toilette, and eau de cologne had previously been determined under Section 25A of the Customs Act, 1969 through Valuation Ruling No. 1840/2024. As the earlier ruling had remained in force for a considerable period, customs authorities initiated a fresh review to ensure import values accurately reflect current market realities.
The Directorate noted that imported perfumes are available in a wide range of international brands, quality categories, packaging sizes, specifications, and commercial segments. These variations made it necessary to reassess customs values for more accurate duty and tax collection.
Stakeholders Consulted During Review
The Directorate General of Customs Valuation conducted stakeholder meetings on March 18, 2026, and April 8, 2026, inviting importers and other relevant stakeholders to participate in the valuation exercise.
Participants were asked to provide supporting documents, including import invoices, sales tax invoices, import data, market evidence, price lists, and other records to substantiate declared transaction values.
Customs authorities examined the submissions alongside available import data, assessed values, country of origin, quantities, brand categories, packing sizes, and other relevant factors. Market surveys were also carried out to determine prevailing retail prices of imported perfumes in Pakistan.
New Customs Values Finalized
After reviewing stakeholder submissions, historical import data, market information, and the previous valuation ruling, the Directorate finalized revised customs values for imported perfumes and colognes.
The valuation exercise was conducted in accordance with Section 25 of the Customs Act, 1969. Since transaction values and identical or similar goods methods could not be applied consistently due to variations in brands, categories, packaging, and declared values, Customs determined the revised values using the provisions of Section 25(9) read with Section 25(7) and Rule 121(2) of the Customs Rules, 2001.
Multiple Brand Categories Covered
The new valuation ruling classifies imported perfumes into several categories based on brand positioning and market segment, including:
• A+ (Premium/Luxury/Niche)
• A (High-End Designer)
• B (Upper Mid-Tier Designer)
• C (Mid-Tier Designer)
• D (Lower Mid-Tier/Mass Premium)
• E (Mass/Drugstore Designer)
• F (Local Premium/Boutique)
• G (Local/Mass Pakistani Brands)
• H (Generic and Unbranded)
Each category has separately notified customs values that will be used for determining applicable import duties and taxes.
The newly issued Valuation Ruling No. 2094/2026 will remain effective until it is revised or rescinded by the Directorate General of Customs Valuation. It supersedes all provisions of the earlier ruling issued in January 2024.
