From June 18 to 27, PEUGEOT makes a bold statement by joining forces with Paris Fashion Week® as its Official Automotive Partner, marking the first-ever collaboration between the two iconic entities.
This strategic alliance showcases PEUGEOT’s commitment to elegance and innovation, as it aligns itself with a platform that celebrates both established luxury brands and up-and-coming designers.
Under the theme of Allure, PEUGEOT shares its passion for style with top couturiers and emerging talents alike. The partnership emphasizes the synergy between fashion and automotive design, where emotion takes center stage. Just as pleasure drives fashion forward, it also fuels the exhilarating experience of driving a PEUGEOT.
Renowned for its excellence, PEUGEOT and Paris Fashion Week symbolize the pinnacle of French craftsmanship and creativity. This collaboration underscores PEUGEOT’s belief that the world is enriched by allure, placing human-centric creativity at the core of its brand ethos.
For the 2024 Paris Fashion Week, PEUGEOT assumes the role of the Official Automotive Partner for multiple events, including the Spring/Summer 2025 Men’s Fashion edition, Autumn/Winter 2024/2025 Haute Couture week, and the Spring/Summer 2025 Women’s Fashion edition. This extensive partnership reinforces PEUGEOT’s commitment to fostering creativity and innovation within the fashion industry.
As part of this collaboration, PEUGEOT will provide a fleet of 30 vehicles, including the 408 Hybrid and Plug-in Hybrid, as well as the new E-3008, for the transportation of esteemed guests during Paris Fashion Week, amplifying the brand’s visibility within the fashion capital.
With its recent product lineup refresh, PEUGEOT demonstrates its dedication to creativity across various artistic domains. From collaborations with renowned artists to partnerships with leading photography publishers, PEUGEOT continues to champion innovation and creativity.
Building on the success of previous collaborations, PEUGEOT extends its partnership with Emeric Tchatchoua, the visionary designer behind the avant-garde fashion brand 3.PARADIS. Tchatchoua’s unique approach to design resonates with PEUGEOT’s vision of optimism and cultural diversity, making him an ideal collaborator for Paris Fashion Week.
During the event, PEUGEOT will showcase specially-decorated 408 vehicles in collaboration with 3.PARADIS, highlighting the brand’s shared values of craftsmanship, innovation, and cultural richness. This partnership underscores PEUGEOT’s optimistic outlook on the future of electric mobility and its commitment to promoting diversity and inclusivity.
By aligning with 3.PARADIS’ philosophy of celebrating diversity and spreading messages of hope and liberation, PEUGEOT reaffirms its position as a visionary brand at the forefront of fashion and innovation. Together, they embark on an inspiring journey that transcends boundaries and embraces the limitless possibilities of creativity and collaboration.
