Actress unveils Blueberry SYRN smoothie with Erewhon as proceeds support women and families affected by breast and gynaecological cancers.

Sydney Sweeney has expanded her business ventures by partnering with Erewhon to launch a new celebrity smoothie inspired by her favourite breakfast, while continuing to focus on charitable initiatives despite recent online criticism.

The Euphoria star announced the collaboration on Thursday through Instagram, unveiling the Blueberry SYRN smoothie, which she said was inspired by her go-to Erewhon breakfast.

Sydney Sweeney introduces Blueberry SYRN smoothie

Sharing a behind-the-scenes video of the collaboration, Sweeney described the new drink as tasting like a classic blueberry muffin.

“Blueberry SYRN by @sydney_sweeney, inspired by Sydney’s favourite Erewhon breakfast, this blend tastes like a classic blueberry muffin and is topped with Organic Vegan Coconut ‘Bacon,’” she wrote.

The actress also revealed that the collaboration supports Pink Ribbon Good, a charity dedicated to assisting women and families affected by breast and gynaecological cancers.

According to Sweeney, the organisation provides free healthy meals, transportation to treatment, household essentials and community support for people battling cancer.

Scooter Braun reacts to the launch

The smoothie launch also drew attention from Sweeney’s boyfriend, Scooter Braun, who celebrated the announcement on social media.

Commenting on her Instagram post, Braun wrote, “Berry Unbothered.”

He later reshared the promotional video on his Instagram Stories with the same caption, praising Sweeney’s latest business venture.

Launch follows wildfire relief efforts

The announcement comes shortly after Sweeney participated in relief efforts for families affected by devastating wildfires in her hometown of Spokane, Washington.

The actress teamed up with World Central Kitchen and Women and Children’s Free Restaurant to help distribute meals to displaced residents.

However, her charitable work sparked online debate, with some social media users alleging the appearance was part of an image-repair campaign rather than a genuine humanitarian effort.

Sydney Sweeney focuses on new venture

Rather than responding to the criticism, Sweeney has shifted her attention to expanding her business partnership with Erewhon while continuing to support charitable causes.

The actress also recently welcomed Brittany Snow to the cast of the second instalment of Housemaid, adding another major project to her growing film slate.