Taylor Swift continues to showcase her influence as a global superstar, this time by making waves in the world of football. Her widely discussed connection to NFL star Travis Kelce has sparked a unique cultural crossover, bringing more women into the sport and boosting related businesses.
Kelly Stafford, wife of Los Angeles Rams quarterback Matthew Stafford and host of the podcast The Morning After, credited Swift for her podcast’s growing success. During her appearance on the November 17 episode of Whine Down, Stafford shared that the football-themed episodes of her podcast, titled Timeout, flourished thanks to Swift’s impact.
“The ‘Timeout’ is literally thanks to Taylor Swift because she’s gotten a lot of women into football,” Stafford said. She expressed gratitude for how Swift’s connection to Kelce has piqued the interest of a new audience in the sport, enabling her to expand her “podcasting empire.”
The pop icon’s relationship with the Kansas City Chiefs tight end has been a media sensation, bringing attention to the NFL from fans who may not have otherwise engaged with the sport. Swift’s presence at games and her public support for Kelce have fueled increased viewership and merchandise sales, benefiting the league and associated businesses alike.
Meanwhile, Swift is back on stage for her record-breaking Eras Tour. After performing in Toronto, Canada, the 14-time Grammy winner will continue her shows in Vancouver, wrapping up this leg of the tour on December 8.
Her ongoing success, both in music and beyond, has solidified her reputation as a cultural phenomenon. Whether through her music, her personal life, or her unexpected connection to football, Taylor Swift continues to inspire and influence across industries.
For Stafford, the Eras Tour performer’s NFL ties represent more than just a headline-worthy romance. They symbolize a shift in how sports like football engage with a broader audience, proving that Swift’s reach goes far beyond the stage.
As Swift’s connection to Kelce continues to evolve, her impact on football—and the businesses around it—remains undeniable. From sold-out stadiums to podcasts finding new audiences, Swift’s influence is a testament to her status as a global superstar and cultural icon.
