April 15, 2025 – Swifties, brace yourselves—there’s a buzz in the air, and it’s not just about Reputation (Taylor’s Version). A new album from Taylor Swift may be arriving before her highly anticipated re-recording, according to a recent—and now-deleted—video shared by Universal Music Sweden.
In the video, producer Jacob Criborn casually mentioned, “We’re just finishing Taylor Swift’s album,” while referencing a collaboration with Swedish conductor Erik Arvinder. What’s striking about this revelation is that Arvinder has never been involved in Swift’s re-recording projects—suggesting that this could be an entirely fresh, original Swift album, not part of her ongoing reclaim-your-masters series.
Swift has already released re-recorded versions of Fearless, Red, Speak Now, and 1989—each album meticulously revived with added vault tracks. The only two remaining are Reputation (Taylor’s Version) and her self-titled debut. Fans have been anxiously awaiting both, but Swift is no stranger to curveballs. Remember the surprise drops of Folklore and Evermore during the pandemic? Those unexpected releases solidified her reputation for unpredictability, and this possible new album is right in line with that legacy.
While Swift herself hasn’t confirmed the rumors, the studio revelation—paired with the deletion of the video—has only intensified speculation. Music insiders are buzzing about whether this means Reputation (Taylor’s Version) is being strategically delayed to make way for a completely new era of Swift music.
Adding another layer of interest is Swift’s personal life. Her relationship with NFL superstar Travis Kelce has captivated both fans and tabloids, and many wonder if her experiences over the past year will inspire the lyrical direction of her next project. If history is any guide, Swift draws heavily from real-life emotions, relationships, and reflection.
Whether this mystery album arrives before or alongside Reputation (Taylor’s Version), one thing is certain: the Swift universe never sleeps. And once again, Taylor Swift proves she’s always one step ahead—writing, evolving, and staying in control of her narrative.