Karachi, April 3, 2024: Tower Sports, a subsidiary of HUM Network Limited (HNL), has clinched the exclusive satellite rights for ICC cricket events in Pakistan until the culmination of 2025, marking a significant milestone in the nation’s sports broadcasting landscape.
This groundbreaking agreement solidifies Tower Sports’ position as the premier destination for cricket enthusiasts across Pakistan, offering unparalleled access to six flagship ICC World events.
Geoff Allardice, CEO of the International Cricket Council (ICC), expressed his enthusiasm about the partnership, acknowledging Pakistan’s status as a pivotal market for world cricket with a large and passionate fan base eagerly awaiting high-quality cricketing content.
Duraid Qureshi, CEO of HNL, echoed Allardice’s sentiments, underlining Tower Sports’ unwavering commitment to delivering exceptional sports entertainment experiences to its audience.
Arif Hussain, CEO of Tower Sports, emphasized the transformative impact of this collaboration, promising an immersive viewing experience that will redefine cricket broadcasting standards in Pakistan. He noted that this partnership signifies a significant milestone in Pakistan’s sporting journey, affirming HNL’s dedication to providing top-notch entertainment experiences to its audience.
“This partnership marks a significant milestone in Pakistan’s sporting journey and reaffirms HNL’s dedication to providing top-notch entertainment experiences to its audience,” stated Arif Hussain.
With the anticipation mounting for the upcoming ICC World Cup events, Tower Sports and the ICC are poised to deliver unforgettable moments and unparalleled cricketing euphoria to fans nationwide. The exclusive rights secured by Tower Sports ensure that cricket enthusiasts in Pakistan will have access to live coverage, in-depth analysis, and comprehensive insights into all ICC cricket events, fostering a deeper connection between fans and the sport they love.
This landmark agreement underscores Tower Sports’ relentless pursuit of excellence in sports broadcasting and its commitment to elevating the viewing experience for cricket aficionados across Pakistan. As the nation gears up to witness the excitement and drama of international cricket, Tower Sports stands ready to deliver unparalleled coverage, capturing the pulse of the game and bringing it directly to the living rooms of millions of fans nationwide.
As the cricketing calendar unfolds, Tower Sports remains dedicated to delivering top-tier sports entertainment, enriching the lives of sports enthusiasts and further cementing its position as a leader in the Pakistani sports broadcasting landscape. With this new partnership in place, cricket fans can look forward to a thrilling journey filled with unforgettable moments and memorable victories, as Tower Sports continues to raise the bar for sports broadcasting excellence in Pakistan.
