Why Deepal E07 could win over SUV and pickup buyers in Pakistan

Transformer-style design, powerful electric performance and pickup versatility make the Deepal E07 a distinctive new option for Pakistani buyers

Master Changan Motors has introduced the Deepal E07 in Pakistan, bringing a distinctive electric vehicle concept to the local market. The premium electric SUV stands apart from conventional models with its ability to transform from an SUV into a pickup truck.

The unusual feature could make the Deepal E07 appealing to customers who want the comfort and refinement of an SUV while also requiring the practicality of a pickup. Alongside its transformer functionality, the vehicle offers strong performance, a premium cabin and an all-electric powertrain.

Deepal E07 Price in Pakistan

The Deepal E07 is available at an ex-factory introductory price of Rs19,000,000. Its premium pricing places it in the higher-end electric vehicle segment, where buyers are likely to consider its combination of performance, technology and versatility.

Powerful Electric Performance

The Deepal E07 is equipped with a dual-motor all-wheel-drive system producing up to 590 hp and 645 Nm of torque. The electric SUV can accelerate from 0 to 100 km/h in just 3.9 seconds, giving it sports-car-like acceleration despite its larger body.

The model also offers a claimed 590 km NEDC range, making it suitable for both urban commuting and longer journeys. Its reported 600 mm wading capability further adds to its practicality.

SUV-to-Pickup Transformation

The E07’s biggest attraction is its convertible rear section. A retractable rear glass panel allows the vehicle to shift from its conventional SUV configuration into a pickup-style layout.

The large openable roof structure creates additional flexibility for carrying cargo and outdoor activities. This feature could particularly appeal to Pakistani customers who want a vehicle capable of serving both family and utility purposes.

Premium and Practical Interior

Inside, the E07 features a yacht-inspired cabin with a minimalist dashboard, wide infotainment display, flat-top steering wheel and premium zero-gravity seats. Front and rear passengers also benefit from ventilated seating and customizable ambient lighting.

Storage capacity includes a 131-litre front trunk, while the rear cargo area provides 524 litres, expanding to 1,654 litres with the rear seats folded.

With its combination of electric performance, premium technology and SUV-to-pickup versatility, the Deepal E07 Pakistan launch could attract buyers looking for something significantly different from conventional SUVs and pickups.