KARACHI: A workshop on digital marketing was held to encourage women entrepreneurs and promote online businesses.
The Women Entrepreneurs Committee of Federation of Pakistan Chambers of Commerce & Industry and Karachi Women Chamber of Commerce & Industry Malir (KWCCI Malir) in collaboration with Small & Medium Enterprise Development Authority (SMEDA) organized a one-day workshop on Digital Marketing through Facebook and Instagram, so that to encourage Women Entrepreneurs and to promote online businesses.
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In the meeting of Women Entrepreneurs Committee meeting at Federation House, Suleman Chawla, SVP FPCCI, VP Shabbir Mansha, VP Haji Yaqub, Nazli Abid Nisar, Convener of FPCCI Women Entrepreneur Committee and Founder President of Karachi Women Chamber of Commerce & Industry Malir, SVP Afzala Shaheen, VP Yasmin Arif, Farah Khan, Irum Naveed and other Women Entrepreneurs participated in large numbers.
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SMEDA trainers Abbas Ismail and Shafaq Lodhi enlightened the women entrepreneurs about digital marketing, and emphasized that they can promote their business from home with effective use of Facebook and Instagram.
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Speaking on the occasion, Nazli Abid Nisar, Convener FPCCI Women Entrepreneur Committee, Founder President of KWCCI Malir, appreciated the SMEDA workshop, said that Women Entrepreneurs can not only develop their business by using Facebook and Instagram effectively but can also play vital role in stabilizing the country’s economy.
“Women entrepreneurs can earn substantial income from their business pitches on social media sitting at home, so it is important for women entrepreneurs to come forward in the field of information technology”, she said, adding that as now it is the era of information technology and everything is moving online so without its use, development is not possible anymore.
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Nazli Abid emphasized that Women Entrepreneurs should increase their skills in the IT sector, and find ways how they can promote their business. She said that the awareness workshop will be organized in the future in collaboration with SMEDA, and in the next phase we will try to provide information to Women Entrepreneurs about how they can get government grants in start-up business.