Karachi, December 4, 2023 – ABHI, an embedded finance platform, has partnered with Unilever Pakistan, a global FMCG company present in 190 countries, to introduce AbhiSalary – an Earned Wage Access (EWA) solution.
This strategic collaboration aims to empower Unilever Pakistan’s workforce by providing them with immediate access to a portion of their earned wages.
At the heart of this groundbreaking partnership lies a mutual commitment to financial inclusion, a vision shared by both Unilever Pakistan and ABHI. Unilever has been a pioneer in transforming financial empowerment in Pakistan, evident through its recent “fair living wage” initiative, which has significantly impacted the economic landscape for employees. The partnership underscores a joint commitment to furthering financial empowerment for the workforce.
AbhiSalary, an Earned Wage Access (EWA) solution, enables employees to meet their financial obligations regularly by allowing them to access their earned salary through the ABHI mobile app, SMS, and WhatsApp within 30 seconds, from any location. Unilever Pakistan’s employees can now access their earned income before the scheduled payday, revolutionizing how they manage their finances. This initiative aims to provide financial support during unexpected expenses and reduce reliance on high-interest or informal loans.
Ali Ladhubhai, Co-Founder and COO at ABHI, highlighted the significance of the partnership, stating, “In line with Mr. Amir Paracha’s vision of financial empowerment through the ‘fair living wage’ initiative, our partnership with Unilever Pakistan aims to further this goal. By integrating ABHI’s earned wage access platform, we are enhancing financial accessibility for Unilever’s employees, setting a new precedent for financial inclusion in the country.”
Umais Rasheed, Country Lead Employee Experience at Unilever, expressed excitement about the collaboration, stating, “Unilever Pakistan has always put its people first in everything we do. Our partnership with ABHI is another step in ensuring the financial well-being of our employees in challenging times. The ‘Earned Wage’ facility will allow our employees to withdraw part of their earned money as and when required, bringing comfort and financial independence to the workforce.”
This collaboration exemplifies how multinational corporations can actively contribute to addressing financial challenges faced by the workforce, setting an example for the industry.
