Air Link Communication Ltd has introduced a new trade-in programme for Apple users in Pakistan, offering customers a bonus of Rs25,000 when upgrading their existing iPhone to the latest iPhone 17 Pro Max.
The offer is available through iSelect by Airlink and is aimed at encouraging users to exchange their older iPhone models for Apple’s newest flagship smartphone. Under the promotion, customers can trade in their current iPhone and receive an additional Rs25,000 bonus on top of the assessed trade-in value.
The iPhone 17 Pro Max arrives with several hardware upgrades, including a 6.9-inch LTPO Super Retina XDR OLED display featuring a 120Hz refresh rate, HDR10 support, Dolby Vision, and peak brightness of up to 3,000 nits. The device is protected by Apple’s Ceramic Shield 2 and includes an anti-reflective coating.
Powered by Apple’s new A19 Pro chipset built on a 3nm process, the smartphone runs iOS 26 and is upgradeable to iOS 26.5. The device is available in multiple storage configurations, ranging from 256GB to 2TB, all paired with 12GB of RAM.
Photography remains a key focus of the iPhone 17 Pro Max. The handset features a triple-camera setup comprising a 48-megapixel main sensor, a 48-megapixel periscope telephoto lens with 4x optical zoom, and a 48-megapixel ultra-wide camera. A LiDAR scanner is also included to enhance depth sensing and augmented reality experiences.
For video creators, the smartphone supports 4K recording at up to 120 frames per second, Dolby Vision HDR, ProRes, ProRes RAW, Apple Log 2, and spatial video recording. On the front, an 18-megapixel selfie camera supports Dolby Vision HDR and advanced biometric authentication through a 3D depth sensor.
The device also features stereo speakers and advanced connectivity options, although it does not include a 3.5mm headphone jack.
Air Link said the trade-in programme is designed to make upgrading to Apple’s latest flagship more affordable for existing iPhone users. The offer is available for a limited period through participating iSelect by Airlink outlets across Pakistan.
Customers interested in the promotion are advised to visit their nearest iSelect store for device evaluation and trade-in eligibility details.
