Karachi, January 15, 2025 – Air Link Communication Ltd. (Airlink) has announced the official launch of Xiaomi TVs in Pakistan, marking a significant step forward for the country’s consumer electronics market.
In a statement issued to the Pakistan Stock Exchange (PSX), Airlink revealed that its wholly owned subsidiary, Select Technologies (Pvt) Ltd. (“SELECT”), will be spearheading the launch of Xiaomi’s televisions in the country. The much-anticipated event is set to take place today at the Lahore Expo Center.
According to Airlink, this collaboration brings Xiaomi’s renowned range of innovative, high-performance televisions to the local market. These TVs are globally recognized for their cutting-edge technology, sleek designs, and advanced functionality. SELECT has been tasked with not only distributing Xiaomi TVs across Pakistan but also manufacturing them at its state-of-the-art production facility, ensuring a seamless supply chain and adherence to global standards.
The move underscores Airlink’s strategic focus on enhancing local manufacturing capabilities to make high-quality electronics more accessible and affordable for consumers nationwide. By establishing a local production facility, the company aims to reduce reliance on imports, contribute to the national economy, and pass on cost benefits to Pakistani consumers.
This launch is a milestone for Airlink, as it expands its portfolio of consumer electronics while strengthening its position as a leading technology distributor and manufacturer in Pakistan. The introduction of Xiaomi TVs is expected to set a new benchmark in the local market, providing consumers with access to world-class technology at competitive prices.
The company also highlighted that the initiative aligns with its broader vision of promoting technology-driven growth in Pakistan. Through partnerships like this, Airlink aims to bridge the gap between global innovation and local demand, paving the way for further advancements in the consumer electronics sector.
The launch of Xiaomi TVs is anticipated to stimulate healthy competition among local and international brands in Pakistan. Furthermore, Airlink is optimistic that the initiative will not only enhance its market presence but also drive economic growth by creating job opportunities and boosting local manufacturing.
As the event unfolds at the Lahore Expo Center, industry experts and consumers alike are eager to witness the beginning of a new era in Pakistan’s home entertainment market, led by Airlink and Xiaomi.