Amazon Prime Day is back — and this year, it’s twice as long. The annual shopping event, known for offering deep discounts on a wide range of products, will run for four days from July 8 to July 11, extending beyond its usual two-day duration.
Starting Tuesday and ending Friday, Prime Day 2025 promises a global shopping experience packed with exclusive deals for Amazon Prime members.
Customers in over 20 countries, including the US, UK, Canada, India, Germany, and Japan, will be able to participate. Notably, this year adds Ireland and Colombia to the list of supported regions through amazon.ie and amazon.com, respectively.
Amazon will likely stagger the deals throughout the four days instead of launching everything at once. Shoppers can expect fresh offers to roll out daily, covering top categories like tech, home, fashion, and personal care.
Early access to savings begins on July 1, with up to 30% off select Amazon-branded items. Standout discounts include record-low prices on the Ring Battery Doorbell and the Blink Mini 2 (two-pack). Other products like the Fire HD 8 Plus, Kindle Essentials bundle, and eero mesh Wi-Fi systems will be available for up to 50% off.
To take advantage of Prime Day deals, shoppers must be Amazon Prime members. However, even those not currently subscribed can join using Amazon’s free trial offer. Beyond access to exclusive sales, a Prime membership includes benefits such as free shipping, Prime Video, Prime Gaming, and access to over 100 million songs on Amazon Music (shuffle mode) along with ad-free podcasts.
With expanded hours and early deals already live, Prime Day 2025 is shaping up to be Amazon’s most ambitious shopping event yet.
With Prime Day 2025 set to span four full days and offer early access to major discounts starting July 1, Amazon is gearing up for its most extensive sales event to date.
Whether you’re eyeing tech gadgets, home essentials, or entertainment deals, now is the time to prepare. Prime members — including those on a free trial — can take full advantage of exclusive offers across dozens of countries. As the countdown begins, shoppers should stay alert for rolling deals and limited-time savings throughout this global shopping bonanza.