Apple’s highly anticipated iPhone 17 series is expected to be unveiled on Tuesday, September 9, 2025, according to recent leaks from unnamed sources within German telecom carriers.
This report aligns with earlier speculation from Bloomberg’s reliable Apple insider Mark Gurman, who had predicted that Apple would hold the event during the week of September 8.
Gurman had suggested possible dates between September 8 and 10, noting that Apple typically avoids Friday launches—September 12 is a Friday—and would likely skip September 11 out of sensitivity.
If the rumor proves accurate, Apple is set to reveal the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max at the event. According to the same leak, pre-orders would begin shortly after the announcement, with official sales starting Friday, September 19, in the first wave of markets. This follows Apple’s traditional release pattern, where devices are made available approximately ten days after launch.
Among the new models, the iPhone 17 Air is generating the most buzz. Positioned to replace the underperforming Plus model, the Air will focus on ultra-slim design and lightweight construction. While these features may appeal to users seeking a sleeker phone, early reports suggest the device may compromise on battery life and camera performance to achieve its thin profile.
Apple has not officially confirmed the event date or model details yet, but as September approaches, more leaks and confirmations are expected. If tradition holds, Apple will issue formal invitations around one week before the event.
Tech fans and Apple loyalists should mark their calendars as the countdown to the iPhone 17 series begins.