Apple’s iPhone 18 Pro and 18 Pro Max are now available after a six-day pre-order period, with 20 more countries set to receive the devices on September 25.
Apple has officially started selling its iPhone 18 Pro and iPhone 18 Pro Max across the first wave of 65 countries, following the devices’ announcement last week and a six-day pre-order campaign.
Customers who placed pre-orders are beginning to receive their devices, while both models are also available through Apple’s online and physical stores, authorised retailers and mobile carriers in supported markets.
iPhone 18 Pro Models Reach 65 Markets
The first wave includes major markets such as Australia, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Thailand, Turkey, the UAE, the UK, the US and Vietnam, among others.
Apple plans to expand availability to another 20 countries on September 25.
The new Pro models feature Apple’s latest hardware, including the A20 Pro chip, a smaller Dynamic Island and a variable-aperture main camera. The devices also introduce further upgrades aimed at improving performance and photography.
iPhone 18 Pro, Pro Max Prices
Launch prices for the 256GB models vary significantly between markets, reflecting regional taxes, duties and pricing structures.
| Market | iPhone 18 Pro 256GB | iPhone 18 Pro Max 256GB |
| US | USD 1,199 | USD 1,299 |
| Germany | EUR 1,449 | EUR 1,599 |
| UK | GBP 1,199 | GBP 1,299 |
| India | INR 164,900 | INR 179,900 |
| China | CNY 9,999 | CNY 10,999 |
| Japan | JPY 219,800 | JPY 239,800 |
The new models are more expensive than their predecessors at launch in several key markets. US prices have increased by $100, while European prices are up by €150. UK buyers face a £100 increase.
In India, the launch price has increased by INR30,000, while China has seen a CNY1,000 increase. Japan’s prices are JPY40,000 higher than last year.
iPhone Duo Pre-orders Coming Next Month
Apple’s foldable iPhone Duo will follow the Pro models. Pre-orders are scheduled to begin on October 16 across the same initial markets, with shipments starting on October 23.
The foldable iPhone will subsequently reach another 28 countries on October 30, expanding Apple’s latest product line-up to additional markets.
With the iPhone 18 Pro and Pro Max now available, Apple’s newest flagship models have entered their first major retail phase ahead of the broader international rollout.