Apple’s long-rumored entry into the foldable smartphone market is getting closer to reality, with reports suggesting that the first foldable iPhone could launch as early as next year.
Expected to be called the iPhone Fold, the device is already generating buzz—not only for its design but also for its high price.
According to a new report from a Fubon Research analyst, Apple’s foldable iPhone is expected to carry a hefty starting price of $2,399.
This estimate is based on internal supply chain data and Apple’s historically high margin requirements. With this pricing, the iPhone Fold would be significantly more expensive than existing foldable competitors.
For comparison, Samsung’s latest Galaxy Z Fold7 starts at $1,999, already considered a premium price point in the foldable category. Apple’s higher pricing reportedly stems from the advanced material costs required to build its next-generation foldable hardware. These components include a high-end flexible display panel, a precision hinge system, and lightweight structural elements—all contributing to the increased production cost.
Despite the steep price tag, Fubon Research predicts strong demand for Apple’s first foldable smartphone. The analyst estimates that Apple could sell 15.4 million units overall, with 5.4 million of those expected to ship in 2026 alone. This forecast highlights the strong market anticipation surrounding Apple’s entry into the foldable segment.
Early leaks suggest the iPhone Fold may feature a crease-free 7.58-inch flexible display, offering a smooth full-screen experience, along with a 5.8-inch cover display for regular smartphone use. Reports also claim the device will come equipped with a larger battery compared to the upcoming iPhone 17 Pro Max, adding to its premium appeal.
While Apple has not officially confirmed the device, increasing supply chain activity and industry predictions point to a major product announcement on the horizon. If the iPhone Fold launches next year as expected, it may reshape the foldable smartphone market—though its premium pricing suggests it will be targeted at high-end buyers.