Apple is set to host its first major event of the year on March 4, with a “special Apple experience” taking place in Cupertino and satellite showcases across New York, London, and Shanghai.
The event is scheduled to begin at 9 a.m. ET / 2 p.m. GMT / 10 p.m. CST. It is not yet confirmed whether the presentation will be livestreamed or if announcements will arrive through official press releases.
Industry rumors strongly suggest the spotlight will fall on the new iPhone 17e, expected to succeed last year’s iPhone 16e. The upcoming model is rumored to feature Apple’s next-generation A19 chipset, signaling a performance boost over its predecessor. Reports indicate the device may include a 6.1-inch display with Dynamic Island integration and the same 18MP front-facing camera found in the broader iPhone 17 lineup.
Additional leaks point to Apple’s latest C1X modem, MagSafe support, and a single 48MP rear camera. The iPhone 17e is also expected to launch at an estimated starting price of $599, positioning it as a more affordable entry within Apple’s premium smartphone range.
Beyond smartphones, Apple may introduce updates across its Mac and iPad product families. A new entry-level MacBook is rumored to arrive with an A18 Pro chipset, an aluminum design, and a price below $1,000. The device is expected to be offered in multiple color options, appealing to students and everyday users.
More powerful upgrades are also anticipated, including refreshed MacBook Air and MacBook Pro models powered by next-generation M5, M5 Pro, and M5 Max chips. Reports further suggest new Mac displays are in development, alongside updated iPad Air models featuring the M4 chip and a baseline iPad equipped with an A18 processor.
If confirmed, Apple’s March event could mark one of the company’s most wide-ranging product launches in recent years, spanning smartphones, laptops, and tablets in a single announcement cycle.