Apple is reportedly preparing a major shift in its iPhone launch strategy, with new reports confirming that the standard iPhone 18 will not debut alongside the Pro models later this year.
Instead, Apple is expected to delay the release of the vanilla iPhone 18 until spring 2027, marking a notable change from its traditional fall launch cycle.
Multiple industry sources cited by Nikkei Asia claim that Apple will launch the iPhone 18 Pro and iPhone 18 Pro Max on schedule in fall 2026. Joining them will be Apple’s long-rumored first foldable smartphone, often referred to as the iPhone Fold, which is also expected to be unveiled during the same event. This staggered release strategy highlights Apple’s growing focus on its premium product lineup.
According to the report, the delayed launch of the standard iPhone 18 is part of a broader plan to optimize resources and maximize revenue, particularly as memory chip prices continue to surge. By prioritizing higher-margin devices such as the Pro models and the foldable iPhone, Apple can better offset rising component costs while maintaining profitability.
Supply chain management also appears to be a key factor behind the decision. The sources note that Apple is keen to minimize potential production challenges while ramping up mass production of its first-ever foldable iPhone. A split launch window would allow Apple to better allocate manufacturing capacity, reduce operational risks, and ensure smoother deliveries across its flagship devices.
Interestingly, the report also hints at Apple’s longer-term plans. The next-generation iPhone Air is said to be targeted for a 2027 release, potentially launching alongside the delayed iPhone 18. If accurate, this would further diversify Apple’s lineup and give consumers more options across different price segments.
If Apple follows through with this strategy, it would represent one of the most significant changes to its iPhone release cadence in years. By spacing out launches and emphasizing premium models, Apple could reshape how consumers upgrade their devices and how competitors plan their own releases.
While Apple has not officially confirmed these details, the growing number of consistent reports suggests a strategic shift is increasingly likely. More clarity is expected as the fall launch event approaches.