Apple cites rising licensing costs as it increases Apple Music and Apple One subscription fees in the US and other markets.
Apple has increased the prices of its Apple Music and Apple One subscription services in the United States and several other countries, as the technology giant looks to offset rising licensing costs associated with its music streaming business.
The revised pricing took effect immediately, affecting new and existing subscribers across multiple subscription tiers. The increase marks another adjustment to Apple’s streaming services as competition in the digital music market continues to intensify and content licensing expenses rise.
Under the new pricing structure in the United States, the Apple Music individual subscription now costs $11.99 per month, up from $10.99. The student plan has increased by $1 to $6.99 per month from $5.99, while the family plan has seen the largest increase, rising from $16.99 to $19.99 per month.
Apple has also raised prices for two of its Apple One subscription bundles, which combine several Apple services into a single monthly plan. The Apple One Individual plan remains unchanged at $19.95 per month, but the Family plan has increased to $27.95, while the Premier plan now costs $39.95 per month. Both subscription tiers have risen by $2.
Apple One includes services such as Apple Music, Apple TV+, Apple Arcade, iCloud+, Apple Fitness+, and Apple News+, depending on the subscription tier selected.
Explaining the latest price increase, Apple said the decision was driven by higher licensing expenses.
“As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today,” the company said in a statement.
The company did not disclose which markets outside the United States are affected by the latest price revision or whether additional changes are planned in the coming months.
Apple Music remains one of the world’s largest music streaming platforms, competing with rivals including Spotify, YouTube Music, Amazon Music and Tidal. Like other streaming services, Apple pays royalties to record labels, publishers and artists, making licensing costs a significant operating expense.
The latest increase reflects a broader trend across the streaming industry, where providers have been adjusting subscription fees to support rising content costs while continuing to invest in new features, exclusive content and improved user experiences.