Apple has posted strong earnings for the April to June quarter, reporting a revenue of $94 billion. This figure marks a 10% increase compared to the same period last year, driven primarily by impressive double-digit growth across iPhone sales, Mac shipments, and its expanding Services division.
The iPhone once again led Apple’s growth story, with net sales reaching $44.58 billion, compared to $39.29 billion in the third quarter of last year. Stronger-than-expected demand in China contributed to the record-breaking results, along with Apple announcing that it shipped its 3 billionth iPhone during the quarter—an important milestone for the company.
Mac sales also showed significant momentum, generating just over $8 billion. Meanwhile, Apple’s Services division, which includes the App Store, Apple Music, iCloud, and other subscription-based platforms, reached an all-time high of $27.42 billion. This highlights the company’s successful pivot toward a diversified revenue stream beyond hardware sales.
However, not all segments performed equally well. iPad sales declined by 6.5%, while Apple’s Wearables division, which covers products such as the Apple Watch and AirPods, dropped by 8.5% compared to last year’s figures. Despite these dips, the overall performance underscored Apple’s continued dominance in the global tech market.
Looking forward, Apple faces potential challenges in the upcoming September quarter. CEO Tim Cook revealed that tariffs have already cost the company $800 million in the past three months. With escalating trade pressures, these costs could climb to as high as $1.1 billion. Such hurdles may affect future profitability, despite the strong demand for Apple’s flagship devices and services.
Still, Apple remains confident about sustaining its growth trajectory, relying on a mix of innovative hardware, expanding digital services, and its loyal customer base. As the company prepares for new product launches in the second half of the year, industry analysts will closely watch whether Apple can maintain its record-breaking streak amid rising economic and geopolitical pressures.