Apple is reportedly preparing a bold new design direction for its next-generation flagship smartphones, as fresh leaks surface ahead of the company’s anticipated March 4 event.
While attention is currently focused on upcoming MacBook updates and the expected iPhone 17e, early insights into the future iPhone 18 Pro lineup have begun to emerge.
According to the latest newsletter by Mark Gurman of Bloomberg, Apple is actively testing a new color option for its upcoming iPhone 18 Pro models. The report suggests the devices could debut in a deep red finish, positioned as the standout flagship color for the premium lineup.
The rumored deep red shade is expected to serve as a signature aesthetic for the Pro series, aligning with Apple’s tradition of introducing distinctive color options to differentiate its high-end devices. Gurman notes that Apple may continue offering the widely discussed Cosmic Orange variant while adding the new red tone as an additional premium choice.
Beyond color updates, Apple is also believed to be refining its broader product strategy for future releases. Reports indicate the company is taking a more conservative approach to the design palette of its long-rumored foldable iPhone. Unlike the vibrant finishes potentially planned for the Pro models, the foldable device is expected to launch in more restrained color options, including dark gray or black and white or silver.
Industry observers suggest this strategy could reflect Apple’s positioning of the foldable model as a professional-grade device focused on sophistication rather than bold visual identity. If accurate, the contrasting color approaches between the Pro lineup and the foldable device may help Apple target different segments of the premium smartphone market.
The foldable iPhone and the iPhone 18 Pro series are both expected to debut in September, aligning with Apple’s traditional annual iPhone launch cycle. While the company has not officially confirmed these details, continued leaks and analyst reports are shaping expectations for one of Apple’s most visually distinct iPhone generations yet.
As anticipation builds, Apple’s evolving design strategy appears to signal a renewed emphasis on visual differentiation alongside hardware innovation.