FC Barcelona has reached a groundbreaking preliminary agreement with global sportswear giant Nike, marking what could become the largest sports sponsorship deal in the club’s illustrious history, according to sources involved in the negotiations.
The deal is poised for finalization following an urgent meeting convened by Barcelona’s president, Joan Laporta, on Friday. The club’s board convened via teleconference to discuss the terms, which were quickly ratified. This agreement comes after months of deliberation, with Laporta having previously hailed it as “the most significant in the history of football.”
Although the financial specifics of the deal remain confidential, early reports suggest that the contract could generate approximately 120 million euros annually for Barcelona. The final approval from Nike’s management is the only remaining step before the contract is formally signed, with sources indicating that the deal is “nearly completed” and could be finalized as early as next week.
The agreement will take effect in 2028, once the club’s current sponsorship contract concludes. From that point onward, Barcelona can expect substantial financial increases, with the deal extending through 2038. The escalating nature of the contract guarantees a lucrative future for the club, with significant growth expected throughout its duration.
A pivotal aspect of the negotiations involved the control of ecommerce revenue, currently managed by Nike. Barcelona has successfully negotiated terms that would allow the club to assume control of its online sales, a move that is expected to generate a substantial new revenue stream. This shift is likely to dramatically enhance the club’s earnings from digital and online platforms.
This landmark deal underscores Barcelona’s commitment to bolstering its financial stability while solidifying its partnership with one of the world’s most powerful brands. With the potential for increased revenues from both traditional and digital channels, the club is positioning itself for sustained success in the coming decades.
