Islamabad – Binance, the world’s leading cryptocurrency exchange, and JazzCash, Pakistan’s top digital financial services platform, have signed a Memorandum of Understanding (MoU) to explore potential collaboration aimed at supporting the responsible growth of virtual assets in the country.
The agreement comes as Pakistan’s virtual asset regulatory framework evolves under the Pakistan Virtual Asset Regulatory Authority (PVARA), which oversees digital asset activities. The MoU sets a preliminary framework for discussions on areas such as education, awareness, and the development of virtual asset solutions that comply with local regulations and meet market needs.
Rachel Conlan, Chief Marketing Officer at Binance, said,
“Binance is proud to partner with JazzCash as we work together to drive the responsible growth of digital assets in Pakistan and across the region. With regulatory frameworks like PVARA paving the way, this collaboration represents a significant step toward expanding financial inclusion and empowering more people to access the benefits of blockchain technology in a secure and compliant environment.”
Binance, with over 280 million registered customers worldwide, offers a wide range of services including trading, finance, education, research, and Web3 innovation, all underpinned by strong security and compliance measures. The company is committed to building an inclusive crypto ecosystem that broadens financial access globally.
Murtaza Ali, CEO of JazzCash, added,
“JazzCash has always championed technologies that expand financial access while promoting secure participation in the digital economy. By entering this exploratory MoU with Binance, we aim to responsibly engage with global digital-asset trends, support regulatory progress, and advance opportunities that build trust, transparency, and innovation for our customers.”
The partnership underscores a growing momentum in Pakistan to integrate virtual asset solutions responsibly, combining global crypto expertise with local digital financial infrastructure.