The price of Bitcoin (BTC) against the US Dollar (USD) showed mixed movement on Thursday, January 15, 2026, reflecting ongoing volatility in the global cryptocurrency market. Bitcoin was trading at $95,960.69, registering a daily decline of $984.98, or 1.03 percent, compared to the previous day.
A review of Bitcoin’s performance over the past seven days highlights sharp fluctuations. On January 9, Bitcoin stood at $90,518.58, followed by modest declines over the next two days. The market began to recover on January 11, with a slight uptick, and gained further momentum on January 12 when BTC rose to $91,175.91.
The strongest rally was recorded on January 13, as Bitcoin surged by more than $4,580, pushing the price to $95,756.27. The bullish trend continued into January 14, with BTC climbing above $96,900, marking one of the highest levels of the week.
However, profit-taking and market corrections on January 15 led to a pullback, bringing the price just below $96,000. Despite the day’s decline, Bitcoin remains significantly higher compared to levels seen at the start of the week, underlining strong investor interest.
Market analysts say Bitcoin’s short-term direction will continue to depend on global economic signals, regulatory developments, and overall sentiment in the digital asset market.