Bugatti has created its first-ever cupholder in response to the unique request of a Chiron owner. The owner, troubled by an unfortunate beverage spill in their hypercar, prompted Bugatti to explore a practical yet sophisticated solution.
Recognizing the importance of resolving this issue without compromising the Chiron’s elegance, Bugatti’s design team, led by Frank Heyl, took on the challenge.
The result is a bespoke cupholder, seamlessly integrated into the door card sleeve of the vehicle. This exclusive accessory is not just functional but also embodies Bugatti’s commitment to craftsmanship and attention to detail.
The custom cupholder features two compartments of varying sizes, making it versatile enough to accommodate water bottles, coffee cups, or energy drinks.
Beyond its practicality, the cupholder is an artistic achievement. It has been designed to match the Chiron’s existing color scheme, ensuring it blends perfectly with the car’s interior aesthetics.
Additionally, Bugatti has personalized the accessory by engraving the owner’s name, further emphasizing the brand’s dedication to tailoring each detail to its clientele’s preferences.
The cupholder is currently being 3D printed as a prototype and is scheduled for installation by January. Bugatti’s use of advanced technology, combined with traditional craftsmanship, underscores its ability to deliver innovative and precise solutions.
This initiative is a testament to Bugatti’s unwavering focus on providing an unparalleled ownership experience. While the Chiron is renowned for its breathtaking performance, with a quad-turbocharged W16 engine and speeds exceeding 400 km/h, the brand’s attention to smaller details, such as this cupholder, highlights its holistic approach to luxury.
Bugatti understands that its clientele values not only performance but also exclusivity and personalization in every aspect of their vehicle.
By crafting a seemingly simple accessory into a masterpiece of design and functionality, Bugatti has once again set itself apart in the world of automotive excellence.
This custom cupholder reflects the automaker’s philosophy of going above and beyond to meet the unique needs of its owners. It’s a small addition, yet one that encapsulates the grandeur of Bugatti ownership—a blend of cutting-edge innovation, meticulous craftsmanship, and an unwavering commitment to perfection.