Changan Pakistan has surprised car buyers by announcing a massive price reduction of up to Rs 400,000 on its popular Changan Alsvin lineup, making the sedan significantly more accessible in an increasingly price-sensitive market.
The price cut has been introduced as part of a promotional campaign, aimed at celebrating the brand’s growing footprint in the country.
According to the company, the offer reflects Changan’s positioning as “Pakistan’s No. 1 Chinese brand with unmatched value,” a claim backed by consistent sales performance and strong customer acceptance over the past few years. But the price cut isn’t the only incentive on the table.
New Promotional Prices Across All Variants
Under the revised pricing structure, all Alsvin variants have received a flat reduction of Rs 400,000.
The Alsvin MT Comfort, previously priced at Rs 4,189,000, is now available at Rs 3,789,000, making it one of the most competitively priced sedans in its segment.
Meanwhile, the Alsvin DCT Lumiere has dropped from Rs 4,899,000 to Rs 4,499,000, while the premium Alsvin Lumiere Black Edition now carries a promotional price of Rs 4,599,000, down from Rs 4,999,000.
These reductions place the Alsvin directly against rivals that have recently struggled to offer similar value.
Free Maintenance Adds More Value
To further sweeten the deal, Changan Pakistan is also offering two years of free prepaid periodic maintenance, valued at Rs 125,000, across eligible variants, including the Alsvin Black Series.
This package is valid for two years or 35,000 kilometers, whichever comes first, and covers both parts and labor.
The maintenance package includes engine oil and oil filter replacement, air, fuel, and AC cabin filters, spark plugs, coolant, brake and clutch fluids, as well as front brake pads and rear brake shoes.
For buyers concerned about rising ownership costs, this added benefit significantly lowers long-term expenses.
A Strategic Move in a Tough Market
With inflation and fluctuating auto prices affecting buying decisions, Changan’s aggressive pricing strategy could shift momentum in the sedan segment.