Capital Smart Motors (CSM) has made a landmark move in Pakistan’s automotive industry by announcing a Rs 1 million refund for existing Forthing Friday REEV customers.
The company says this step marks a historic moment, positioning Forthing Friday buyers as key stakeholders in a milestone journey.
According to Capital Smart Motors, this initiative is not limited to new customers alone. Instead, both existing and new bookings of the Forthing Friday REEV are being offered a financial benefit of Rs 1,000,000, setting a precedent rarely seen in the local auto market.
A First for Pakistan’s Auto Industry
CSM described the move as a first-of-its-kind decision in Pakistan’s automotive history. While price revisions are common, issuing refunds to existing customers following a price adjustment is almost unheard of.
By opting to refund early adopters rather than leaving them at a disadvantage, the company aims to reinforce confidence in its brand and future products.
Existing owners who booked the Forthing Friday REEV at a higher price will now receive a direct refund of Rs 1 million, ensuring fairness across all customers.
Revised Price and Limited-Time Offer
As part of the same announcement, Capital Smart Motors confirmed that the Forthing Friday REEV is now priced at Rs 9,999,000, following a Rs 1 million price reduction, bringing the price down from Rs 10,999,000.
This revised price applies to new bookings for a limited time, with the offer remaining valid until March 31, 2026.
The company emphasized that this adjustment is designed to make REEV technology more accessible while deliveries of the SUV continue across Pakistan.
With long-range capability and reduced range anxiety, the Forthing Friday REEV is being positioned as a practical step toward electrified mobility.
What This Means for Buyers
For existing owners, the refund brings immediate financial relief and reassurance. For potential buyers, the revised price and customer-friendly policy may act as a strong incentive to consider the Forthing Friday REEV while the limited-time offer is active.
More importantly, the move could influence how future pricing revisions are handled in Pakistan’s auto industry, especially as electrified vehicles gain momentum.