Capital Smart Motors (CSM) has announced a significant price reduction for the Forthing Friday Range Extended Electric Vehicle (REEV) in Pakistan.
The company has introduced a limited-time price cut of Rs 1 million, calling it the largest value adjustment it has offered on this model so far.
Major Price Adjustment Announced
According to the official statement, the Rs 1,000,000 value advantage applies to both existing and new customers of the Forthing Friday REEV.
This move marks a notable shift in pricing strategy, especially at a time when vehicle prices in Pakistan have largely remained under pressure due to inflation and currency fluctuations.
With this revision, the Forthing Friday REEV is now available at a reduced price of Rs 9,999,000, making it more accessible within the growing segment of electrified vehicles.
A First-of-Its-Kind Move
CSM described this step as an unprecedented decision in Pakistan’s automotive market.
While price revisions are common, a direct reduction of this scale on a REEV model is relatively rare.
Industry observers see this as an attempt to stimulate demand in the alternative energy vehicle segment while rewarding early adopters and new buyers alike.
For customers who already own the Forthing Friday REEV, the announcement is also relevant, as the value advantage extends to existing customers, though the company has not yet shared full details on how the benefit will be adjusted for them.
Offer Validity and Timeline
The revised pricing is available for a limited period only. CSM confirmed that the Rs 1 million price cut will remain valid until 31 March 2026.
Buyers considering the Forthing Friday REEV may need to factor this deadline into their purchasing decisions.
Market Impact and Buyer Interest
The Forthing Friday REEV has gained attention in Pakistan for its combination of electric driving capability with extended range support.
This price reduction could further increase interest among buyers looking to transition from conventional fuel vehicles to electrified options without fully relying on charging infrastructure.
As competition in Pakistan’s EV and REEV space continues to grow, such pricing moves may influence how other automakers position their models in the coming months.