Toyota Indus Motor Company (IMC) has officially reduced the prices of its flagship SUVs—the Toyota Land Cruiser LC300 and Toyota Prado—in a significant move effective July 1, 2025.
These price revisions come in response to recent government cuts in levies, with Toyota choosing to transfer these benefits directly to its Pakistani customers.
Big Price Reduction for Toyota Prado Models
The biggest price drop is seen in the Toyota Prado Diesel variant. Previously priced at Rs 75,550,000, it is now available for Rs 60,000,000—marking a massive reduction of Rs 1.55 crore.
This major price cut makes the diesel-powered Prado a much more appealing option for SUV buyers seeking both durability and high performance.
Similarly, the Toyota Prado Petrol variant has seen a dramatic price decrease. It now costs Rs 55,000,000, down from Rs 65,600,000—a sharp cut of Rs 1.16 crore. This new price point is expected to attract buyers who favor the smoother ride and quieter performance of petrol engines.
New Pricing Valid for Existing and New Orders
Toyota IMC has instructed all authorized dealerships nationwide to inform customers about the revised ex-factory Karachi pricing.
These new prices apply not only to new bookings but also to existing orders placed on or after July 1, 2025, ensuring that current buyers can also enjoy the updated rates.
The revised rates include Sales Tax, Federal Excise Duty (FED), and dealer margins. However, transportation and insurance charges are not included and will be added separately.
Toyota has further clarified that these prices are provisional and may change if there are any updates in government taxes, tariffs, or duties.
Strategic Move to Strengthen Market Position
This strategic pricing shift highlights Toyota IMC’s commitment to strengthening its foothold in Pakistan’s premium SUV market. The Land Cruiser and Prado have always represented luxury, power, and reliability, and this new pricing approach enhances their value offering.
By adapting to changing market conditions and government policies, Toyota reiterates its dedication to delivering premium, performance-driven, and affordable mobility solutions to Pakistani customers.