Samsung Electronics has announced that Pixar Animation Studios has successfully mastered its latest animated film, “Elemental,” in stunning 4K theatrical High Dynamic Range (HDR) format.
The film, which was released globally on June 16, will be exclusively available for viewing on Samsung Onyx, the world’s first Cinema LED screen. By leveraging the cutting-edge capabilities of Onyx theaters, viewers can expect an immersive and vibrant experience enhanced by next-generation 4K HDR picture quality.
Samsung Onyx, the world’s inaugural Digital Cinema Initiatives (DCI)-certified cinema display, revolutionizes the traditional projection-based systems that have dominated the industry for over a century. This LED screen delivers exceptional color reproduction and the finest level of detail, surpassing the limited contrast ratio and brightness associated with conventional projectors. With millions of additional colors that cannot be reproduced by standard projection methods, Onyx sets a new standard for visual excellence.
As an Academy Award-winning animation studio, Pixar has meticulously mastered “Elemental” in 4K theatrical HDR to showcase its vivid, sharp, and intricately detailed imagery. By collaborating with Samsung’s visual technology expertise, Pixar has established itself as the foremost brand in cinema LED presence. Movie enthusiasts can exclusively enjoy the 4K HDR mastered version of “Elemental” on Onyx screens.
Dominic Glynn, Senior Scientist at Pixar, expressed their commitment to pushing the boundaries of technology and art with “Elemental.” He praised Samsung’s groundbreaking deployment of Onyx, enabling a significant advancement in cinema image quality. Audiences will now have the opportunity to experience Pixar’s most ambitious work to date on large, sharp cinema screens, boasting the highest brightness and immersive HDR imagery. This new HDR cinema format offers a fresh and unique visual experience for global audiences, and Pixar is excited to share this exceptional version of “Elemental” with the world.
Pixar intends to continue mastering 4K HDR content exclusively for Samsung Onyx, ensuring that their films are viewed as intended, providing the best possible viewing experience.
Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics, expressed their pride in presenting Pixar’s new movie as the industry’s first exclusive 4K HDR content on cinema LEDs. Samsung aims to expand their partnerships within the movie industry by leveraging their leading LED technology innovation, offering unparalleled image quality and vibrant colors that cannot be found anywhere else.
Samsung Onyx sets a new standard by accommodating a wide range of venue configurations while delivering unrivaled picture quality, technical performance, and reliability beyond traditional projector-based systems. This extraordinary display combines 4K resolution, HDR picture quality, and an impressive peak brightness of 300 nits, nearly six times brighter than standard projector technologies.
Since the launch of the world’s first cinema LED screen at Lotte Cinema World Tower in Seoul in July 2017, Samsung has supplied Onyx screens to 120 movie theaters worldwide, solidifying its position as a leading provider in the industry.
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