Porsche and Xbox have joined forces to mark Porsche’s 75th anniversary by launching a special collection of Xbox consoles. This collaboration celebrates the enduring connection between racing gaming and the iconic Porsche brand.
Over the years, Xbox has worked closely with Porsche in popular games like the Forza franchise, incorporating Porsche’s renowned designs into the gaming platform.
The limited-edition Xbox Series X consoles and accompanying controllers will showcase six legendary Porsche motorsport liveries.
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These liveries have become legendary in the world of racing and are now reimagined for the gaming world. The Xbox 75th Anniversary collection pays tribute to the following unforgettable Porsche designs:
Porsche 911 GT1 – Winner of the 24 Hours of Le Mans in 1998.
Porsche Hippie – A race car with vibrant deep blue and bright green “hippie” colors.
Porsche Pink Pig – A cult-favorite pink race car featuring butcher-style cuts.
Porsche Salzburg – The livery that secured Porsche’s first overall win at Le Mans.
Porsche Racing Edition – Known as the “white whale” or Moby Dick, distinguished by its large tail.
Porsche 75th – The current race livery on the 963.
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These exclusive console designs will be unveiled at major automotive and gaming events worldwide throughout the summer.
Robert Ader, Vice President Global Marketing at Porsche AG, emphasized the importance of gaming in reaching new generations of fans. He stated, “Many people who end up being our most dedicated fans had their first encounter with Porsche through gaming. That’s why it plays a key role for us to stay relevant not just among current fans but among new generations, showcasing in the most awesome and engaging way what our brand has to offer.”
Ayesha Coker, Vice President of Marketing of Porsche Cars North America, Inc., expressed Porsche’s excitement to collaborate with Xbox and inspire gamers to dream both virtually and in the real world. She explains, “With over 30,000 motorsport victories to date, it wasn’t easy to select only six liveries, but we’ve chosen some of the most iconic ones that our fans will recognize from notable victories over the years.”
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While these limited-edition consoles will not be available for retail purchase, fans will have the opportunity to enter a sweepstakes over the next four months for a chance to win a console and controller from the Porsche and Xbox collaboration. Even for those unfamiliar with motorsports, the unique color schemes of the consoles make them appealing design pieces.
Marcos Waltenberg, Director of Global Partnerships at Xbox, highlighted the existing relationship between Xbox and Porsche, particularly in the realm of racing and driving games. He expressed excitement about the partnership and its ability to reach global audiences who share a passion for cars, gaming, and self-expression.
The collaboration between Porsche and Xbox celebrates Porsche’s 75th anniversary through the release of limited-edition Xbox consoles featuring iconic Porsche liveries. This partnership aims to engage both existing and new generations of fans, merging the worlds of high-performance vehicles and gaming to create a unique and immersive experience.
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