Islamabad, December 3, 2025 – The Federal Board of Revenue (FBR) has launched a process to outsource its media management and public relations functions as part of its ongoing efforts to strengthen communication and public engagement. The initiative aims to enhance the agency’s visibility and highlight key reforms under the FBR Transformation Plan.
According to the FBR, the outsourced media firm will be responsible for promoting major reform initiatives, including digitization, documentation of the economy, enhanced tax administration, revenue growth, and digital transformation across FBR functions. The firm must also address public concerns, manage misconceptions about FBR policies, and ensure effective outreach to target audiences through both traditional and digital media.
Scope of Work for the Media Firm
The selected firm will:
• Develop and implement a comprehensive media strategy to improve FBR’s brand visibility.
• Produce and distribute creative content across TV, radio, print, and digital channels, including press releases, articles, infographics, videos, influencer partnerships, and social media posts.
• Conduct interviews, manage press conferences, podcasts, and media events.
• Provide analytics, feedback, and media performance reports, adjusting strategies based on audience engagement.
• Facilitate stakeholder engagement, regional media tours, media training workshops, and communication during crises.
• Support taxpayer facilitation campaigns and website audits to enhance public awareness.
Evaluation Criteria
The FBR will assess applicants based on:
• Proven experience in media strategy and public relations.
• Track record with similar clients.
• Skilled team capable of managing multi-channel communications.
• Understanding of relevant markets and audiences.
This initiative reflects FBR’s commitment to improving transparency, promoting reforms, and engaging effectively with taxpayers and the general public.