Google has expanded its AI capabilities by introducing Personal Intelligence to Google Search’s AI Mode, following its initial launch in Gemini last week.
This new feature allows users to receive AI-powered search results tailored to their personal data, including Gmail and Google Photos, enhancing the overall search experience.
Available to Google AI Pro and Google AI Ultra subscribers in the US, Personal Intelligence in AI Mode is currently offered in English and operates as an opt-in Labs feature. Users can enable it by opening Google Search, tapping their profile, selecting Search Personalization, navigating to Connected Content Apps, and connecting their Gmail and Google Photos accounts.
The integration provides highly personalized recommendations based on your emails and photo library. For instance, if a user is shopping for new clothing, Google AI can suggest brands previously purchased, offering relevant options. Similarly, when looking for travel ideas, dining spots, or activities, the AI can reference hotel bookings in Gmail and travel photos in Google Photos to generate customized suggestions.
Powered by Gemini 3, the AI ensures that it does not train directly on a user’s Gmail inbox or Google Photos library. Instead, the training is limited to specific prompts within AI Mode and the model’s responses, helping to refine its functionality while maintaining privacy. Google emphasizes that the approach safeguards sensitive data while still providing useful, personalized insights.
Industry analysts say this move strengthens Google’s competitive edge in AI-driven personalization, allowing the company to offer search results that are both contextually relevant and tailored to individual users. It also bridges the gap between multiple Google services, integrating email, photos, and search into a cohesive AI experience.
By combining convenience with privacy-conscious personalization, Google aims to redefine how users interact with search results, making AI recommendations more meaningful and actionable. Users can expect smarter suggestions, whether shopping, planning travel, or exploring daily activities, all without compromising data security.
Overall, the expansion of Personal Intelligence to AI Mode highlights Google’s commitment to innovation in AI, connecting personal content with search for a seamless, tailored digital experience. This feature represents a significant step in enhancing productivity and user engagement across Google’s ecosystem.
