Google is marking the 25th anniversary of Google Images by introducing one of its biggest redesigns to date, adding a personalized homepage, Pinterest-inspired Collections and AI-powered image generation.
The update, which will begin rolling out over the coming weeks, will first be available on the desktop version of Google Images in U.S. English before expanding to more users.
Google Images homepage gets personalized redesign
Under the redesign, users will see a new homepage that displays image recommendations based on their interests before they even begin searching.
Google said the feed will refresh automatically in real time, surfacing new images that its recommendation system believes users may find relevant.
The new interface resembles image discovery platforms such as Pinterest, shifting Google Images beyond a traditional search engine into a more personalized browsing experience.
New Collections feature helps organize ideas
A major addition is Collections, allowing users to save images into organized folders for future reference.
The feature is designed for planning projects such as travel, fashion, home décor, recipes and other interests, making it easier to revisit saved inspiration.
Google said the functionality aims to improve image discovery while giving users a simple way to organize visual content.
AI image generation comes to Google Images
Google is also expanding AI capabilities within Image Search through Nano Banana 2, enabling users to generate images directly from text descriptions.
If users cannot find the image they need through traditional search, they can describe it in the search bar, and Google’s AI will generate an image within the AI Overview section that appears above search results.
The feature will initially launch in English across regions where AI image generation is already supported.
Celebrating 25 years of Google Images
Google Images was introduced in 2001, allowing users to search the web using text queries to find relevant images.
The service has evolved significantly over the past two decades.
Google introduced Similar Images in 2009, enabling users to search for visually related images rather than relying solely on keywords.
In 2011, the company expanded those capabilities with Search by Image, allowing users to upload their own images to find visually similar results.
That technology later evolved into Google Lens in 2018, enabling users to identify objects, translate text and search using their smartphone camera.
More recently, Google introduced Circle to Search, allowing Android users to search anything visible on their device’s screen. According to Google, the feature is now available on more than 580 million Android devices.
The latest redesign reflects Google’s growing focus on combining artificial intelligence with visual search as it continues to expand image discovery beyond traditional keyword-based results.