The International Cricket Council (ICC) has entered into a strategic partnership with Google, aiming to transform the way fans experience women’s cricket worldwide.
This collaboration comes at a crucial time, as the sport prepares for two major tournaments—the ICC Women’s Cricket World Cup 2025, set to be co-hosted by India and Sri Lanka, and the ICC Women’s T20 World Cup 2026 in England and Wales.
The partnership is designed to enhance fan engagement through the integration of Google’s innovative platforms such as Android, Google Gemini, Google Pay, and Google Pixel.
By utilizing these technologies, the ICC intends to make cricket more accessible while delivering personalized and immersive experiences for fans.
Supporters will be able to connect more closely with players, key moments, and memorable stories, whether by discovering match highlights or celebrating victories in real time.
The ICC has positioned this alliance as a milestone for women’s cricket, building on the momentum generated by its earlier partnership with Unilever.
The collaboration with Google is expected to accelerate the sport’s growth and increase its visibility on a global scale, ensuring that women’s cricket continues to expand its reach across diverse markets.
According to the ICC leadership, this initiative represents a landmark step in promoting inclusivity in the sport.
They highlighted that by harnessing Google’s world-class innovation, cricket would be able to engage fans in more meaningful ways and inspire future generations to recognize that the game is open to everyone.
Google, through its India marketing division, also underscored the importance of this initiative. The tech giant noted that cricket holds a unique position in uniting fans, and the company aims to use its technology to strengthen this bond.
The focus will be on making the sport more accessible, building deeper engagement, and helping fans feel a stronger connection with what they value most about the game.
This partnership represents a new chapter for women’s cricket, combining the power of digital innovation with the growing popularity of the sport.
With Google’s technology enhancing accessibility and interactivity, the ICC expects a broader global audience to follow the upcoming tournaments.
The collaboration not only promises to elevate the fan experience but also aims to inspire a new generation of players and supporters, ensuring that women’s cricket secures a stronger foothold on the international stage.