Google has officially introduced a special Pixel 10a Isai Blue edition in Japan, marking the 10th anniversary of the Pixel smartphone series. The new color variant has been created exclusively for the Japanese market in collaboration with the Japanese creative brand Heralbony, giving the device a unique artistic identity.
The newly unveiled Isai Blue finish is not just a simple color refresh. Google has designed the edition as a celebration of creativity and diversity, featuring artwork and design elements from talented Heralbony artists.
One of the highlights of the Pixel 10a Isai Blue edition is its special edition packaging. The smartphone arrives in a custom-designed box featuring artwork created by Heralbony artist Midori Kudo. The packaging adds an artistic touch to the unboxing experience and reflects the collaborative effort between Google and the Japanese brand.
Inside the box, buyers will also receive several exclusive accessories. These include a custom blue bumper case designed to match the Isai Blue theme of the device. Additionally, Google has included a set of stickers featuring artwork by Heralbony artist Nozomi Fujita, allowing users to personalize their devices further.
Beyond the physical accessories, Google has also introduced exclusive Material You themes tailored for this special edition smartphone. These themes include the Shigaku Mizukami Edition, Midori Kudo Edition, and Kaoru Iga Edition, offering a total of nine unique designs. Each theme features custom wallpapers and redesigned app icons inspired by the artists’ creative work.
The Pixel 10a Isai Blue edition is currently available for pre-order in Japan. The smartphone is priced at JPY 94,900 (approximately $590) and comes in a single 256GB storage variant. According to Google, the special edition device will officially go on sale starting May 20, while other color variants of the Pixel 10a will become available earlier on April 14.
In terms of hardware, the Pixel 10a maintains the same specifications as the standard model. The smartphone features a 6.3-inch OLED display, powered by Google’s Tensor G4 chipset. It includes a dual rear camera