The Google Pixel 9a hasn’t even been officially unveiled yet, but rumors about its successor, the Pixel 10a, are already circulating.
Reports suggest that the Pixel 10a could launch in early 2026, and Google might be considering significant cost-cutting measures for this model.
The primary area of compromise appears to be the chipset. According to leaks, Google may opt for a lower-performance version of the Tensor G5 chipset—the same one expected to power the rest of the Pixel 10 series—or even reuse the Tensor G4 chipset featured in the upcoming Pixel 9a.
If true, this would mark a departure from the tradition of equipping “a” models with the latest Tensor system-on-chip (SoC), potentially making the Pixel 10a less attractive when compared to its competitors.
Using the Tensor G4, which debuted with the Pixel 9 series in August 2024, could be a risky move. By 2026, this chipset will be nearly two years old, possibly limiting the Pixel 10a’s AI capabilities.
The Tensor G5 is rumored to enable significant advancements in AI functionality, and foregoing it could leave the 10a lagging behind in this critical area.
The motivation behind this decision appears to be cost management. The Tensor G5 chipset might be too expensive to include in the Pixel 10a while keeping its price aligned with previous models.
However, relying on older hardware might have unintended consequences, such as reduced sales due to perceived obsolescence. Google could potentially offset this with upgrades in other hardware areas, though specific details remain unknown at this time.
Balancing affordability with competitive specifications is a challenge, and the decision to use an older SoC may either help maintain an attractive price point or deter buyers seeking cutting-edge performance.
As we await more information, the direction Google takes with the Pixel 10a will undoubtedly shape its market reception in 2026.