Google Pixel Tag tipped to launch with UWB, AI-powered setup

New leak suggests Google’s affordable Pixel Tag will feature Ultra-Wideband tracking, Fast Pair support, and seamless integration with the Find Hub app.

Google may have one more surprise in store at its Made by Google event on August 12, with fresh leaks suggesting the company will unveil the Google Pixel Tag, a new item tracker designed to compete with Apple’s AirTag and Samsung’s SmartTag.

Recent retail listings and leaked images indicate the Google Pixel Tag will carry the model number GA12506 and launch in a color option called Fog Light. A European retailer has reportedly listed the tracker at €30 (around $34), positioning it as an affordable accessory within Google’s expanding hardware lineup.

Gemini AI accidentally reveals Pixel Tag features

While early rumors focused primarily on the device’s hardware, Google’s own Gemini AI assistant appears to have prematurely disclosed several key features.

According to reports, early testers discovered that Gemini generated setup instructions for the unreleased tracker, revealing that users will configure and manage the Pixel Tag through Android’s new Find Hub application.

The AI-generated information also suggests the tracker will include:

Built-in speaker

Fast Pair support

Ultra-Wideband (UWB) technology

Integration with Google’s Find Hub network

The Fast Pair feature is expected to allow Pixel Tag to connect quickly with compatible Android devices, making the setup process nearly effortless.

Ultra-Wideband delivers precise tracking

One of the Pixel Tag’s biggest reported upgrades is the inclusion of Ultra-Wideband (UWB) technology.

Unlike traditional Bluetooth trackers, which estimate location using signal strength, UWB calculates the precise travel time of radio waves between devices through a Time-of-Flight measurement system.

This enables users to receive highly accurate directions and distance measurements—often within inches—bringing the Pixel Tag in line with premium trackers from Apple and Samsung.

Powered by Google’s Find Hub network

The Pixel Tag is also expected to leverage Google’s Find Hub network, which reportedly spans more than one billion active Android devices worldwide.

When a nearby Android device detects the Pixel Tag’s Bluetooth signal, it can anonymously relay its location to Google’s servers without revealing any personal information to the phone’s owner.

Google says the privacy-focused system is designed to help users locate lost belongings while ensuring that nearby Android users remain anonymous throughout the process.

Although Google has yet to officially confirm the Pixel Tag, the growing number of leaks suggests the tracker could make its debut alongside the Pixel 11 series and Pixel Watch 5 during the company’s August 12 hardware event.